Apple is set to host its upcoming hardware showcase on September 9, 2026, featuring the debut of the iPhone 18 Pro lineup and a long-rumored foldable device, according to reports from Beebom. The launch event marks the first keynote led by John Ternus since stepping into the role of Apple CEO on September 1, succeeding Tim Cook, who moved to executive chairman.
### Where and When to Watch Apple’s September 9 Event
The keynote takes place at the Steve Jobs Theatre on Apple’s Cupertino campus on Wednesday, September 9, 2026, starting at 10:00 AM Pacific Time, according to Beebom. For viewers tuning in globally, the presentation begins at 1:00 PM Eastern Time, 6:00 PM British Summer Time, 7:00 PM Central European Summer Time, and 10:30 PM Indian Standard Time.
Apple is streaming the presentation as a pre-recorded video rather than a live on-stage demo. Viewers can access the livestream simultaneously through Apple’s official website, the Apple TV app on supported devices, and Apple’s official YouTube channel, as reported by Beebom.
### iPhone 18 Pro Lineup and Foldable Release Strategy
The spotlight for the September showcase focuses squarely on the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s first foldable device, according to Beebom. Industry reports cited by Beebom indicate that Apple has adjusted its traditional release schedule by splitting the iPhone lineup. A standard base iPhone 18 model is not expected at the September event, with reports suggesting it will arrive later in 2027 alongside the iPhone 18e and iPhone Air 2.
The highly anticipated foldable phone remains unconfirmed regarding its official retail name, with industry tracking pointing to potential monikers such as iPhone Fold, iPhone Ultra, or iPhone Duo, according to Beebom.
### Additional Hardware and Software Updates Expected
Beyond smartphones, the September 9 keynote will introduce new Apple Watch models and AirPods 5, according to Beebom. Apple is also expected to outline firm release schedules for iOS 27 and other major fall software updates during the presentation.