The Apple Magic Keyboard with Touch ID and Numeric Keypad is currently available for $144.99 at Amazon, marking a rare discount during the retailer’s ongoing promotional event. This price represents a significant reduction from the standard $179 retail cost, bringing the peripheral to its lowest recorded price on the platform.
Why This Price Point Is Significant
While retailers frequently discount entry-level tech accessories, high-end Apple peripherals rarely see deep price cuts. According to historical price tracking data, this specific model has maintained its full retail price for the majority of 2026. Prior to this sale, the keyboard had only briefly dipped below its standard price on two occasions: once in January at $158 and again in February at $170. The current $144.99 price point reflects a roughly 20% discount, making it the most aggressive offer since the product’s release.
Features of the Latest Magic Keyboard
The current iteration of the Magic Keyboard is designed for users who prioritize integration with the Apple ecosystem. Key features include:
- Touch ID: Provides secure, biometric authentication for logging into macOS and authorizing purchases.
- Extended Layout: Includes document navigation controls, full-size arrow keys, and a dedicated numeric keypad for data-heavy tasks.
- USB-C Connectivity: Updated from the older Lightning standard, the keyboard now utilizes USB-C for charging, aligning with the current hardware standards across Apple’s Mac and iPad lineups.
Compatibility and Usage
This peripheral is specifically engineered for Mac computers with Apple silicon. While it pairs via Bluetooth, the Touch ID functionality is exclusive to Mac models featuring an M1 chip or later. The keyboard is rechargeable, with a long-lasting internal battery that Apple claims can power the device for a month or more between charges.
Market Context
This discount coincides with broader price adjustments across Apple’s accessory lineup on Amazon. The Magic Mouse is also seeing simultaneous price drops, reflecting a broader effort by the retailer to clear inventory during its Prime-branded sales events. Consumers looking to complete a workstation setup may find these concurrent discounts useful, as they rarely align in a single promotional window.
Note: As this is a third-party retail promotion, availability and pricing are subject to change based on stock levels and the conclusion of the event.