Apple’s ‘Shot on iPhone’ Campaign Features J-Pop Group HANA
Apple has launched a new “Shot on iPhone” campaign starring HANA, a rising J-Pop group, showcasing the capabilities of the iPhone 17 Pro. The campaign, developed by TBWAMedia Arts Lab Tokyo, includes nationwide out-of-home advertising and a film shot entirely on the iPhone 17 Pro, offering fans a first listen to the group’s unreleased single.
Behind the Scenes with HANA
Ahead of their first nationwide tour, HANA documented their preparations using the iPhone 17 Pro. The campaign film captures the group visiting a concert venue, utilizing the iPhone’s Dual Capture feature to simultaneously record both their reactions and the venue itself. The members are shown backstage, in their green room, and on the empty stage before a performance.
iPhone 17 Pro Features Highlighted
The campaign highlights several features of the iPhone 17 Pro, including its advanced camera system. A key moment in the film features the group taking a selfie using the 18MP Centre Stage front camera, which automatically adjusts to fit all members in the frame. This selfie is being used as the hero image for the campaign’s out-of-home placements.
Cultural Significance and Release
The campaign taps into Japan’s “New Life” season, a cultural period marking fresh starts for students and young people. The campaign rolled out nationwide, including placements in Nagoya near a HANA concert venue on March 7th, and 8th. The campaign films are available on YouTube via Apple and HANA’s official channels, as well as on TV, Instagram, and TikTok.
iPhone 17 Pro Specifications
The iPhone 17 Pro and iPhone 17 Pro Max are designed with a heat-forged aluminum unibody, aiming for enhanced performance, battery life, and durability. The devices feature the A19 Pro chip with vapor cooling, and boast the longest zoom capability ever offered on an iPhone. The new Center Stage front camera offers flexible framing options and improved group selfies. The phones run iOS 26 and incorporate Apple Intelligence for features like image creation and Live Translation.
Available colors for the iPhone 17 Pro include Cosmic Orange, Deep Blue, and Silver.