Shot on iPhone: Behind the Scenes with the Australian Cricket Team

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* Apple’s latest ‘Shot on iPhone’ campaign with australian Cricket Team was shot on iPhone 17 Pro.
* New 48MP Pro Fusion array delivers consistent quality across all lenses.
* Photographer Jacob Sutton praises its accessibility and creative flexibility.
* 4K/120fps HDR slo-mo and 8× zoom unlock pro-level creative possibilities.

I can confirm that Apple’s ‘Shot on iPhone’ campaigns are indeed, shot on iPhone. I went on set with photographer Jacob Sutton and three elite Australian cricketers, ahead of the iconic Ashes test cricket series against England. Today, you’ll see this ‘Shot on iPhone’ campaign roll out across Australia, so what better time to come behind the scenes and see how it was shot?

It’s a question that I’ve always asked myself, staring at the large billboards with the iconic phrase posted around every major city, wondering how on earth these images were taken on a smartphone.I couldn’t imagine a world in which a phone camera could be this good, but today, the iPhone has largely replaced point-and-shoot cameras.

but what happens when you put the latest and greatest iPhone 17 pro model in the same professional arena as a mirrorless camera? with renowned photographer Jacob Sutton behind the lens and three elite Australian cricketers in front of him-Marnus Labuschagne, Alex Carey and Scott Boland (bowler)-he put the new iPhone 17 Pro through its paces. I believe the images speak for themselves, so let’s take a closer look!

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iPhone Pro camera: A Pro Photographer’s Take

The iPhone Pro camera continues to impress, blurring the lines between smartphone photography and professional results. We spoke with professional photographer Jacob Sutton to get his insights on the latest advancements and how they impact his work and personal photography.

What Does a Professional Photographer Think About the New iPhone Pro Camera?

“I think I take it for granted now, but it’s mind-blowing to have such a great camera in such a compact and durable device,” said Jacob Sutton.

“I wouldn’t take half the personal pictures I do without having such an accessible and high-quality camera. When using it in a professional capacity, it’s really useful for quick scouting shots, behind-the-scenes content, and even some final images depending on the client’s needs.”

The Impact of Computational Photography

Sutton highlights the power of computational photography within the iPhone Pro. This isn’t simply about megapixels; it’s about the software processing that elevates image quality. Features like Smart HDR, Deep Fusion, and Photographic Styles work together to deliver stunning results, even in challenging lighting conditions.

“The computational photography is where it really shines. It’s not about replacing conventional photography, but it’s a powerful tool to have in your pocket.It allows you to capture moments you might have missed before, and the results are often surprisingly good.”

ProRes Video: A Game Changer

The introduction of ProRes video recording on the iPhone Pro has been a significant growth for video professionals. ProRes offers higher color fidelity and lower compression, providing more flexibility in post-production.

“ProRes video is a game changer.It gives you a lot more control over the final look of your video,and it’s especially useful for projects where color grading is important. it’s incredible to have that level of quality available on a phone.”

Limitations and Considerations

while the iPhone Pro camera is incredibly capable, Sutton acknowledges its limitations. Dynamic range,particularly in very high-contrast scenes,can still be a challenge. And while the computational photography is remarkable, it can sometimes result in images that look overly processed.

“It’s not a replacement for a full-frame camera and a set of professional lenses. But for many situations, it’s more than capable of delivering excellent results. It’s all about understanding its strengths and weaknesses and using it accordingly.”

Key Takeaways

• The iPhone pro camera offers exceptional image quality in a compact and durable package.
• Computational photography is a key strength, enhancing image quality in various conditions.
• ProRes video recording provides professional-level video capabilities.
• While powerful, the iPhone Pro camera has limitations, particularly in dynamic range and potential for over-processing.

The Future of Smartphone Photography

Smartphone cameras continue to evolve at a rapid pace. We can expect to see further advancements in computational photography, sensor technology, and video capabilities. The iPhone Pro is at the forefront of this evolution, and it will be exciting to see what the future holds.

as Sutton concludes, “The iPhone Pro camera is a testament to how far smartphone photography has come.It’s a tool that empowers both professionals and amateurs to capture and share their vision with the world.”

Published: 2025/12/14 20:30:06