Apple Celebrates 50 Years with Alicia Keys Performance and a Playful TikTok Strategy

Apple marked its 50th anniversary with a series of celebrations, including a surprise performance by Alicia Keys at its Grand Central store in Recent York City and an unexpected, unconventional marketing campaign on TikTok.

Alicia Keys Kicks Off Anniversary Festivities

On March 13, 2026, Apple launched its 50th-anniversary celebrations with a special performance by 17-time Grammy Award-winning artist Alicia Keys at Apple Grand Central in New York City. Keys performed her classic songs from the venue’s iconic steps, drawing a crowd of invited guests and commuters passing through Grand Central Station. Apple CEO Tim Cook, along with other key executives including Greg Joswiak, Deirdre O’Brien, and John Ternus, were in attendance.

The performance evoked memories of Apple’s earlier in-store concerts, a successful program that saw numerous artists perform intimate shows for fans.

Apple’s Unexpected TikTok Approach

In a departure from its typically polished advertising, Apple adopted a more experimental approach on TikTok. The company revamped its TikTok account, initially posting videos promoting the colors of the new MacBook Neo.

The subsequent videos featured abstract and nonsensical imagery – including lemons and limes in FaceTime calls, blushing Finder icons, and shots of hands stained with indigo dye – designed to intrigue viewers and encourage them to learn more about the MacBook Neo’s color options. This unconventional strategy sparked conversation online, with many users questioning whether the account had been hacked or if Apple’s social media team was “okay.”

The campaign proved successful in generating attention and buzz for the new MacBook Neo, demonstrating Apple’s willingness to take risks with its marketing strategies.

Flight Attendant Authority and the Apple Vision Pro

Recent events highlighted the authority of flight attendants and the importance of adhering to their instructions during air travel. A passenger reportedly complained online after being asked to remove their Apple Vision Pro during a Delta flight.

Although there is no specific FAA regulation or airline policy prohibiting the use of the Apple Vision Pro during flights, flight attendants have the authority to request its removal for safety reasons. These reasons can include ensuring passengers pay attention to safety demonstrations, maintaining awareness of their surroundings, and addressing concerns about the device’s cameras.

Passengers are advised to comply with flight attendant instructions to avoid potential disruptions or being removed from the flight.

Looking Ahead

Apple’s 50th-anniversary celebrations are continuing throughout the month, with events planned around the world. The company is using the milestone to showcase human creativity and the impact of its products.