Arch Manning Signs NIL Deal with Google Gemini, Further Expanding His Brand

Texas Longhorns quarterback Arch Manning has partnered with Google Gemini, the artificial intelligence company, in a significant Name, Image, and Likeness (NIL) deal. This collaboration adds to Manning’s growing portfolio of endorsements as he prepares for his redshirt junior season in 2026.

Expanding NIL Presence

The partnership with Google Gemini, announced on March 20, 2026, reflects Manning’s increasing marketability and the growing trend of college athletes capitalizing on their NIL rights. Like many of his teammates, Manning is leveraging his profile to secure lucrative partnerships with prominent brands. He shared the news via Instagram. Yahoo Sports reports that Manning has been strategic in his approach to NIL deals.

Previous Endorsements

Prior to the Google Gemini deal, Manning had already secured partnerships with several well-known brands, including Vuori, Red Bull, Warby Parker, Uber, and Raising Cane’s, as well as an expanded agreement with Panini America. These endorsements demonstrate his broad appeal and the value brands place on associating with the promising quarterback.

NIL Valuation

Manning currently holds the highest NIL valuation in college football, estimated at $5.4 million by On3. He also tops the On3 NIL 100, a ranking of the top 100 high school and college athletes based on their NIL valuation.

Google Gemini’s NIL Investments

Google Gemini’s partnership with Manning is part of a broader strategy to engage with college athletes. The company recently sponsored an initiative with UConn women’s basketball through a collaboration with Overtime, signaling a growing interest in the NIL space.

Strategic Timing of NIL Deals

Manning has intentionally managed the timing of his NIL announcements, choosing to finalize deals before the start of each season to minimize distractions and maintain focus on football. He stated at the Manning Passing Academy last year that he prioritizes partnering with companies that align with his values and allow him to concentrate on his athletic performance.

Longhorns News Roundup

Beyond Manning’s NIL deal, the Texas Longhorns are also making headlines in March Madness. The team defeated BYU 79-71 in the Round of 64. Burnt Orange Nation reports that senior forward Ashton Judd is ready for his first NCAA Tournament game. Other Longhorns news includes updates on the offensive line, recruiting efforts, and developments in baseball and other sports.