Asian Travelers Prioritize Kitchens in Accommodations, Driven by Culinary Tourism
SINGAPORE, March 25, 2026 – New data from digital travel platform Agoda reveals a growing trend among Asian travelers: prioritizing accommodations with kitchens. Taiwanese travelers lead the way, with 14% of their searches on Agoda including a kitchen filter, followed closely by travelers from Vietnam (13%) and South Korea (12%).
Demand Reflects Broader Shift Towards Personalized Travel
This preference for kitchen-equipped accommodations reflects a broader trend towards flexibility and convenience for travelers seeking to prepare their own meals. This caters to diverse dietary needs and offers a cost-effective solution, particularly for families and groups. It also highlights a move towards more personalized travel experiences, integrating the comforts of home into journeys.
Culinary Tourism Fuels the Trend
The demand for kitchens aligns with a significant rise in culinary tourism across Asia. Agoda’s 2026 Travel Outlook Report identifies Taiwan, Vietnam, and South Korea as the most passionate food-focused travel markets. The report indicates that 47% of Taiwanese travelers, 35% of Vietnamese travelers, and 34% of South Korean travelers cite food as a primary motivation for their trips 1. For these travelers, food isn’t simply an aspect of travel; it’s central to their planning.
Agoda Insights on Traveler Behavior
Jun Dong, Vice President at Agoda, stated, “In Asia, travelers are truly leading with their taste buds. Our latest insights show that the kitchen is becoming the heart of travel adventures, especially for the flavor-forward Taiwanese traveler. Agoda’s user-friendly search filters empower travelers to tailor their accommodation choices, ensuring they find the perfect place to cook up their culinary adventures.”
Agoda offers over 6 million holiday properties, more than 300,000 activities, and over 130,000 flight routes, all combinable within a single booking. Travelers can explore options via the Agoda mobile app or at Agoda.com.
- Agoda Unveils Top Asian Markets Prioritizing Kitchens in Travel…, Taiwan News, March 24, 2026