Turicum Marketing Launches Playbook for Data-Driven B2B Growth

Zürich, Switzerland – March 4, 2026 – Turicum Marketing has released a new “Marketing Growth Playbook” designed to help B2B marketing teams in Switzerland structure and measure their marketing efforts more effectively. The playbook addresses common challenges such as a lack of clear KPI definitions, inconsistent understanding of key metrics between marketing and sales and inefficient handover processes.

Addressing the Challenges of B2B Marketing Measurement

Many B2B marketing teams struggle to demonstrate the impact of their campaigns, often investing in tools and content without a consistent framework for tracking results. This can lead to “KPI overload,” unclear priorities, and a high operational burden with limited predictability. Turicum Marketing’s playbook aims to solve these issues by providing a streamlined approach to data-driven B2B marketing.

The Core of the Playbook: A Five-KPI Cockpit

At the heart of the playbook is a KPI cockpit featuring five key metrics for alignment between marketing and sales:

• Lead to SQL Conversion Rate
• Pipeline Contribution
• Visibility
• Click-Through Rate
• Channel Allocation

By focusing on these five KPIs, the playbook provides a clear foundation for decision-making and prioritization.

Key Components of the Marketing Growth Playbook

Beyond the KPI cockpit, the playbook offers guidance on:

• Funnel Basics
• Activation and Nurture strategies
• Collaboration between Marketing and Sales

A significant emphasis is placed on standardized handover processes, including Service Level Agreement (SLA) logic, to accelerate lead processing and improve the Lead to SQL Conversion Rate.

Practical Examples and Resources

The playbook includes real-world examples from the insurance, payroll, and company benefits sectors, demonstrating how data-driven B2B marketing with a clear structure and streamlined processes can deliver rapid results.

To support implementation, Turicum Marketing provides several copy-and-paste templates, including:

• KPI Definitions Sheet
• Channel Allocation Table
• Marketing to Sales Handover Template
• Nurture Sequence Framework
• Agenda for a Weekly Growth Review Meeting

Availability

The Marketing Growth Playbook is available as both a web version and a downloadable PDF: https://www.turicum-marketing.com/post/marketing-playbook

About Turicum Marketing

Turicum Marketing is a Zurich-based marketing consultancy specializing in data-driven B2B marketing, CRM logic, and streamlined processes between marketing and sales. They provide project-based support for analysis, implementation, and enablement, empowering teams to operate independently in the long term.

Contact

Turicum Marketing GmbH
Katharina Lissowski
Universitätstrasse 8
8006 Zürich
0764496580
https://www.turicum-marketing.com