Beyond the political climate in the United States and the criticism of President Donald Trump, Bad Bunny continues to have support from influential figures.
This Saturday, Tim Cook, CEO of Apple, shared a photo with the artist in the run-up to Super Bowl LX.
In the publication, which went viral, Cook is seen smiling while the Puerto Rican wears dark glasses and a more serious expression.
The businessman took the opportunity to express his enthusiasm for the show that the Bunny will headline: “I can’t wait any longer,” he wrote to his more than 14 million followers.
Although Apple has accompanied the artist’s career since its beginnings, the focus continues to be on Bad Bunny and his preparation for the Halftime Show. The company has highlighted its impact on global pop culture and how has broken barriers bringing Caribbean music in Spanish to global audiences.
The 2026 Super Bowl wants to break records
The Super Bowl LX halftime show plans to surpass the performance of Shakira and Jennifer López in 2020, which was seen by 103 million viewers in the United Statesand become the most watched Latin show in the history of American television.
Bunny, the most streamed artist on Spotify in 2025, will perform to more than 120 million viewers in the United States alone.
Among the expectations of the event, there is also speculation about whether the Puerto Rican will take advantage of the platform to send a political message, as he did last Sunday at the Grammys against ICE (Immigration and Customs Enforcement Service).
The doubt reflects the balance that the NFL manages in the most watched broadcast of the year, as the world’s most powerful sporting competition finds itself in the spotlight of the MAGA movement since the artist was announced to lead a recital primarily in Spanish.
Donald Trump himself, who last year was the first sitting president to attend the Super Bowl, this time declined to attend the duel between the New England Patriots and the Seattle Seahawks.
date: 2026-02-08 02:59:00
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