Best Western Boosts Brand Perception Through German Basketball Association Partnership
Best Western hotels & Resorts has experienced a important increase in brand awareness, favorability, and usage following its official hotel partnership with the German Basketball Association.The sponsorship has resonated particularly well with the association’s target demographic – travel enthusiasts with higher disposable incomes.
recent survey data indicates a positive shift in consumer perception of the Best Western brand. Notably, eight percent more respondents now view Best Western as “passionate” compared to pre-sponsorship levels. Moreover, at least six percent more participants described the brand as “likeable.” These findings demonstrate the tangible benefits of aligning with a popular sporting organization and effectively reaching a key consumer base.
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