Scene Cinemas becomes the First in Egypt to Feature Both 4DX and 270-Degree panoramic SCREENX Auditoriums
BURBANK, calif., Nov.26, 2025 /PRNewswire/ – CJ 4DPLEX, a worldwide leading producer of premium film formats and cinema technologies, and Scene Cinemas, one of Egypt’s largest exhibitors, today announced the expansion of their partnership with the launch of Scene Cinemas’ first 4DX multisensory auditorium at Cairo Festival City Mall, New Cairo.
This milestone marks the introduction of CJ 4DPLEX’s cutting-edge 4DX format at the same location that debuted Egypt’s very first 270-degree panoramic SCREENX auditorium.
The newly opened 4DX auditorium will deliver an unparalleled cinematic experience that fully transports moviegoers directly into the heart of the film. 4DX engages multiple senses while also utilizing over 21 unique effects, including motion-synchronized seats, wind, snow, water, lightning, and scents, all perfectly timing to the on-screen action. Each movement and environmental cue enhances the cinematic experience into a thrilling, multisensory adventure that amplifies emotion in every scene.
Scene Cinemas’ 4DX auditorium will feature 60 seats, offering audiences ample possibility to experience the exhilaration and innovation that define the multisensory premium format.
“We are proud to continue our collaboration with CJ 4DPLEX to bring the 4DX experience to Scene Cinemas,” said Omar Abdelkhalek, Chief Business Officer of Scene Cinemas. “This launch reflects our ongoing commitment to offering exceptional entertainment and creating memorable moviegoing experiences for our guests.”
“Scene Cinemas has transformed this partnership from the ground up into a full two-format flagship in record time, driven by the clear vision and leadership of its management,” said Jamil Valiyev, Managing Director of Global Partnerships & Operations, CJ 4DPLEX. “Introducing 4DX at Cairo Festival City Mall alongside Egypt’s first SCREENX sets a new standard for premium moviegoing and establishes the venue as Cairo’s top destination for the most immersive cinematic experiences.”
In addition to the 4DX auditorium, Scene Cinemas continues to showcase Egypt’s first-ever 270-degree SCREENX theater. CJ 4DPLEX’s multi-projection SCREENX format extends select sequences beyond the main screen and onto the left and right side walls, surrounding viewers with dynamic visuals that push the conventional boundaries of storytelling.
About Scene Cinemas:
Scene Cinemas is Egypt’s leading premium cinema exhibitor, setting new standards in entertainment through state-of-the-art technology, contemporary design, and a deep passion for film. Established as part of UVF Group, the b
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