WhatsApp’s Business Directory: Finding and Connecting with Businesses

WhatsApp is expanding its functionality beyond personal messaging, offering a dedicated business directory to connect users with companies directly within the app. Currently, this feature is primarily available in Brazil, allowing users to discover and interact with businesses utilizing the WhatsApp Business Platform. This article details how the business directory works, its privacy implications, and what users can expect.

Discovering Businesses on WhatsApp

The “Discover businesses” feature, accessible within WhatsApp, provides a streamlined way to identify businesses in your area. Instead of relying on external search engines or websites, users can now browse a directory of verified businesses directly within the messaging app. Learn more about verified account visibility.

How the Search Works

Users can search for businesses using keywords or browse categories within the WhatsApp business directory. The feature aims to provide a safe, quick, and convenient way to connect with businesses. Find detailed instructions on how to search for businesses.

Privacy Considerations

WhatsApp addresses user privacy concerns related to the “Discover businesses” feature. Your search history within the directory is handled with care. Details on how your search history is handled are available in WhatsApp’s support center.

Availability

As of March 21, 2026, the WhatsApp business directory is primarily available to users in Brazil. WhatsApp has not yet announced plans for a wider rollout to other countries.

Getting Help with WhatsApp

If you encounter any issues or have questions about using WhatsApp, including the business directory, you can visit the WhatsApp Help Center for assistance.