Binggrae Launches Low-Sugar, Decaffeinated Coffee Beverage
Binggrae, a leading South Korean food and beverage company, has announced the release of ‘Heat Hunting Low Sugar Decaffeinated Coffee,’ a new addition to its popular Heat Hunt line. The beverage is designed to offer a milder coffee experience with reduced sugar and the absence of caffeine.
Reduced Sugar and Caffeine Content
The new coffee drink contains 3.4g of sugar and 90kcal per serving, catering to health-conscious consumers. By utilizing decaffeinated coffee, Binggrae aims to provide a naturally flavored coffee option without the stimulating effects of caffeine.
Heat Hunt: A Long-Standing Favorite
The Heat Hunt brand, initially launched in 1989 as a coffee-flavored ice cream, has been a consistent consumer favorite, particularly during the summer months, due to its unique split-in-half design. Binggrae’s coffee-flavored products are known for their smooth coffee flavor and creamy finish.
Binggrae’s Commitment to Consumer Choice
According to a Binggrae official, the low-sugar, decaffeinated coffee is intended to provide consumers with a guilt-free option, free from the burden of excessive sugar and caffeine. The company stated its ongoing commitment to expanding consumer choices through product renewal and innovation. Binggrae coffee-flavored milk drinks are available at retailers like World Market.
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