Blokees Unveils “Inspire Creativity, Share Joy” Mission at 2026 Global Partner Conference
SHANGHAI, March 25, 2026 – Blokees, a global brand specializing in assembly character toys, announced an upgraded brand mission – “Inspire Creativity, Share Joy” – at the 2026 Blokees Global Partner Conference, held under the theme “FORWARD, TOGETHER.”
Zhu Weisong, Founder of Blokees, stated that the updated mission is integral to the company’s long-term strategic development. Blokees aims to enhance product quality, strengthen the Blokees Family Creator (BFC) ecosystem and accelerate its “Universally appealing; Stepwise pricing; Globally promoting” strategy.
The “Assemble-Create-Share” Experience
Blokees products are designed around a core “assemble–create–share” experience. Users are encouraged to customize their assembled models through painting, modification, and scene creation, extending the play experience beyond simple assembly. This fosters engagement with the global BFC community.
Expanding Product Lines and Core Categories
Sheng Xiaofeng, President of Blokees, emphasized that the company’s playability-driven system underpins its product strategy and defines its two core categories: Blokees Model Kits and Blokees Wheels. The conference showcased products based on popular intellectual properties, including Ultraman, Kamen Rider, Transformers, and Hatsune Miku [@BlokeesOfficial].
Blokees plans to balance category depth with innovation, following an “80% core categories, 20% innovation” product strategy. This approach allows for expansion across various toy themes while continuously improving product experience through user feedback and iterative development.
Growing the Blokees Family Creator (BFC) Community
Blokees highlighted the importance of its global creator community, the BFC, which provides a platform for fans to share customized creations, photography, and original content. Ye Shanshan, Vice President of Brand Marketing at Blokees, announced that the BFC will evolve towards greater professionalism, and globalization.
Future plans for the BFC include integrating competitions, experiential activities, exhibitions, and community interaction into a comprehensive creative ecosystem, offering creators worldwide a unified platform for expression, connection, and growth.
Global Expansion and Future Outlook
Looking ahead, Blokees intends to accelerate its global expansion while continuing to invest in product innovation, creator communities, and strategic partnerships to support long-term growth within the global toy industry. The 2026 Blokees Global Partners Conference, held on March 25th, signaled a commitment to these goals [Reddit]. Events surrounding the conference were also live-streamed on social media platforms [Facebook] and [Instagram].
SOURCE Blokees