Valencia Launches €20 Million Local Commerce Campaign
Valencia will inject €20 million into its provincial high streets through a newly backed subsidy program, according to a report by valenciabonita.es. The provincial government, the Diputación de Valencia, has committed €10 million in public funds to match consumer spending euro for euro, doubling purchasing power across participating small businesses. While the public treasury provides half the funding, shoppers must cover the remaining balance out of pocket.
Consumers can buy digital vouchers from October 29
Consumers can acquire the digital vouchers starting October 29, 2026, via the official campaign website, with availability running until supplies run out or until January 31, 2027, valenciabonita.es reported. The program issues 200,000 vouchers priced at €100 each. Buyers pay €50, and the provincial government funds the remaining €50. Eligibility is limited to natural persons aged 16 or older. The initial €50 payment is non-refundable if the buyer decides against using it. The Spanish Tax Agency may also treat the €50 government subsidy as taxable income under personal income tax rules.
Vouchers apply to small businesses in specific municipalities
The vouchers remain restricted to retail establishments in participating municipalities within the Valencia province, excluding larger cities with populations exceeding 50,000 such as Valencia, Gandía, Paterna, Sagunto, and Torrent, valenciabonita.es noted. Eligible businesses must operate as small and medium enterprises employing no more than 12 full-time workers per location.
Large marketplaces and online internet sales are excluded from the program. Consumers must redeem the vouchers through in-person purchases at brick-and-mortar storefronts by January 31, 2027. Any remaining balance left unspent after that date expires automatically.
Frequently Asked Questions About the 2026 Valencia Commerce Vouchers
When does the voucher purchase window close?
Purchases must be completed by January 31, 2027, or earlier if the total supply of 200,000 vouchers sells out prior to that date.
How do merchants process the digital discounts?
Stores validate the transactions by scanning a QR code presented on the buyer’s mobile phone or by manually entering a 16-digit identification code into the campaign platform.
How often are participating businesses reimbursed?
The Chamber of Commerce of Valencia processes two weekly bank transfers to each participating merchant to pay out the accumulated sales revenue generated by the vouchers.
Related reading