Breast cancer survivors and patients across Ireland are calling for increased support for the Irish Cancer Society’s annual Pink campaign this October. Survivors Amanda Broaders and Hazel Farrell, and patient Alanna Kells are sharing their personal diagnoses and treatment journeys to encourage public donations, which fund essential services including patient transport, night nursing, and ongoing research.
Amanda Broaders Urges Fundraising After Breast Cancer Diagnosis
Following a diagnosis of HER2-negative breast cancer, she underwent active treatment and continues to manage her health with hormone suppressors. Broaders emphasized that the end of active treatment does not mean a return to life as it was before, noting that "cancer changes you in so many ways." She is urging the public to organize Pink fundraising events in homes, workplaces, and colleges to sustain vital support services.
Alanna Kells’ Experience in County Cavan
Kells described the physical characteristics of her tumor as malleable, initially assuming it could not be malignant because it was not "rock hard." Her diagnosis revealed two tumors and cancer across all four quadrants of the breast. After undergoing chemotherapy and a mastectomy in July, Kells is currently preparing for radiotherapy. She stated that public donations are the primary driver for the Irish Cancer Society’s research and support projects.
Hazel Farrell’s Early Detection in Waterford
After noticing a change in her right breast, she sought medical advice early, which she credits for the success of her subsequent chemotherapy, lumpectomy, and radiotherapy. Farrell, who works as an Academic Lead for AI at SETU Waterford, noted that the experience caused her to lose trust in her own body but expressed relief that her condition was caught early enough to be treatable.
Irish Cancer Society Clinical Guidance
Irish Cancer Society nurse Mary O’Kelly advises that regular breast awareness is critical for all women, including those eligible for national screening programs. O’Kelly encourages individuals to identify what is "normal" for their own bodies and to seek medical intervention if they notice persistent changes.
According to the Irish Cancer Society, common symptoms include:
- A lump or thickening in the breast or armpit.
- Changes in breast size or shape.
- Unusual discharge or skin changes.
- Swelling around the collarbone or armpit.
- A rash around the nipple.
While nine out of ten breast changes are not cancerous, the organization stresses that any persistent symptoms require a GP consultation.
Impact of Public Donations
In 2025, public contributions to the Irish Cancer Society funded over 6,100 trips to treatment for patients, more than 300 nights of specialized nursing care, and thousands of counseling sessions. Those seeking information on the Pink campaign or support services can contact the Irish Cancer Society at 1800 200 700 or visit cancer.ie/pink.
Questions About Breast Cancer Awareness
How common is breast cancer in Ireland?
Approximately 3,600 women and 30 men are diagnosed with breast cancer in Ireland every year.
Is breast checking only for older women?
No, breast awareness is important for all adults. Patients like Alanna Kells, 28, and Amanda Broaders, 37, demonstrate that breast cancer can affect individuals well before the age typically associated with screening programs.
What happens if I find a change in my breast?
The Irish Cancer Society advises that you should not panic, as nine out of ten changes are benign. However, you should book an appointment with your GP to have the change professionally evaluated.