Broadcast on TV & Live Stream: Strategies for Reach & Engagement

Mid-February is time again for the NBA’s annual All Star Weekend.

The event will take place from February 13th to 15th, 2026 at the Intuit Dome in Los Angeles, home of the LA Clippers.

It starts on February 13th with the Celebrity Game, in which celebrities from sports, film and music compete with or against each other. After the Celebrity Game there is the game of the so-called Rising Stars. Selected NBA rookies compete against each other.

The finale is the traditional All-Star Game, which will again be held in a kind of mini-tournament in 2026. 25 All-Stars compete against each other in the round-robin mini-tournament.

For the first time this year, the event will be held in a USA vs. World format. Three teams compete against each other: two US teams and an international team.

NBA All Star Weekend live today: The teams for the round-robin mini-tournament

Team USA Stars: Scottie Barnes, Devin Booker, Cade Cunningham Jalen Duren, Anthony Edwards, Chet Holmgren, Jalen Johnson, Tyrese Maxey; Head Coach: J.B. Bickerstaff (Detroit Pistons)

Team USA Stripes: Jaylen Brown, Jalen Brunson, Stephen Curry, Kevin Durant, LeBron James, Kawhi Leonard, Donovan Mitchell, Norman Powell; Head Coach: Mitch Johnson (San Antonio Spurs)

Team World: Giannis Antetokounmpo, Deni Avdija, Luka Doncic, Alperen Sengun, Nikola Jokic, Jamal Murray, Pascal Siakam, Karl-Anthony Towns, Victor Wembanyama; Head Coach: Darko Rajakovic (Toronto Raptors)

NBA All Star Weekend live today: The mode for the round-robin mini-tournament

Each game lasts twelve minutes. If there is a constellation in which all three teams have a 1:1 record after the preliminary round, the difference in points will determine whether they advance to the final.

The schedule for the round-robin mini-tournament is as follows:

• Spiel 1: USA Stars vs. Team World
• Game 2: USA Stripes vs. winner of Game 1
• Game 3: USA Stripes vs. loser from Game 1
• Game 4: Final of the two best teams

NBA All Star Weekend live today: Is the event live on free TV?

No. The NBA All Star Weekend will not be broadcast on free TV.

NBA All Star Weekend live today: Who is showing the event live on pay TV?

The NBA All Star Weekend 2026 can be seen on Sky. However, a paid subscription is required to receive the channel.

The broadcast of the Celebrity Games begins on Sky on the night of Friday to Saturday at 1:00 a.m., followed by the Rising Stars from 3:10 a.m. The broadcast of the round-robin mini-tournament starts on Sky on Saturday evening from 11:00 p.m.

NBA All Star Weekend live today: Where can I watch the event in the live stream?

If you have a pay TV subscription with Sky, you can receive the stream via Sky Go. Alternatively, the stream can also be accessed via WOW TV. However, to gain access, you must take out a paid subscription.

The NBA All Star Weekend will also be broadcast by Amazon Prime Video. A paid subscription is also required for this.