Marathon Sales Reach 1.2 Million Copies, Primarily Driven by Steam

Bungie’s new extraction shooter, Marathon, has sold over 1.2 million copies across all platforms, according to recent estimates from data firm Alinea Analytics. While the game has garnered a dedicated player base, its launch figures are lower than anticipated given the development investment and expectations surrounding Bungie’s first new IP in a decade.

Sales Breakdown by Platform

The majority of Marathon sales are attributed to the Steam platform, accounting for approximately 70% of total sales, or around 800,000 copies. PlayStation 5 represents roughly 19% of sales with an estimated 217,000 copies sold, while Xbox platforms (including console, PC and cloud) account for just over 11%, totaling approximately 133,000 copies. This platform distribution is notable, as Marathon is technically a first-party PlayStation title.

Player Engagement and Daily Active Users

Following a peak of 478,000 daily active users (DAUs) during its launch weekend, Marathon currently maintains an average of 345,000 DAUs. This past weekend saw approximately 380,000 DAUs. The game experienced a 20% drop in DAUs from its launch weekend to the most recent weekend measured.

Player Time Investment

Players on Steam demonstrate a significantly higher average playtime compared to console players. Average playtime on Steam is up to 28 hours, while console players average between 16 and 17 hours. A substantial portion of Steam players are highly engaged, with 22% having played for over 50 hours and nearly 7% exceeding 100 hours of gameplay.

Revenue Generated

As of March 24, 2026, Marathon has generated over $55 million in revenue across all platforms.

Future Development and Player Feedback

Despite the lower-than-expected initial sales, Bungie currently has no plans to scale back or alter its content roadmap for Marathon. Perform continues on future seasons, and the long-term success of the game will depend on continued player engagement and future content updates. Analysts note that while the game has received positive feedback from dedicated players, it struggles to attract a broader audience, potentially due to a complex interface and mechanics that may overwhelm new players.

Key Takeaways

• Marathon has sold over 1.2 million copies.
• Steam is the dominant platform for Marathon sales, representing 70% of the total.
• The game maintains a dedicated player base with significant time investment, particularly on Steam.
• Marathon has generated over $55 million in revenue.
• Bungie remains committed to the game’s development despite initial sales figures.

Sources: Forbes, Wccftech, Notebookcheck, ixbt.games