Tiffany Mack, the owner of the Teaneck, New Jersey-based soul food truck It’s All Love, recently processed a food order for rapper Cardi B, a moment captured and shared via the business’s social media channels. The interaction, which featured the Grammy-winning artist ordering a combination of lemon pepper and Buffalo wings, has drawn significant engagement online as Mack shared the experience of identifying the rapper’s voice during the call.
How the Interaction Occurred
The exchange began as a standard business transaction for the food truck owner. According to footage posted to the It’s All Love TikTok account, Mack recognized the caller’s voice and directly asked if she was speaking to the Bronx-born rapper. When asked, "Is this Cardi B?" the caller responded with, "Maybe," before confirming the order.
Mack, who previously met the artist during a performance at the Prudential Center in Newark, opted to include additional items in the order as a gesture of appreciation for the celebrity customer.
Public Reaction and Social Media Impact
The video of the phone call resonated with viewers, garnering hundreds of thousands of views and thousands of comments. Many users expressed excitement for the small business owner, while others humorously noted that they would have likely forgotten to process the order entirely if they were in the same position.
The interaction highlights the growing trend of small business owners utilizing short-form video platforms to document authentic, unscripted moments with high-profile clients. This digital visibility serves as a marketing tool, often increasing brand awareness for local vendors who operate in the competitive New Jersey food scene.
Key Details of the Order
For those following the viral moment, the specifics of the celebrity’s meal choice became a point of interest. The artist’s order included:
- Wings: A mixture of lemon pepper and Buffalo sauce.
- Sides: Regular fries, specifically excluding the Cajun lemon pepper variation.
While food trucks often rely on foot traffic and local events, this viral exposure has introduced the brand to a broader audience beyond the Teaneck area.
Why This Matters for Local Businesses
Social media endorsements or even incidental interactions with celebrities can provide significant "social proof" for small businesses. By sharing the interaction, Mack effectively leveraged a personal experience to build rapport with her audience. This type of authentic content often outperforms traditional advertisements because it focuses on the human element of the business owner rather than just the product itself.
As of now, there have been no follow-up statements from the artist’s representatives regarding the order, though the interaction remains a documented moment of intersection between a major music star and a local entrepreneur.
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