Chiikawa Pop-Up Store Opens at Selfridges in London
Chiikawa officially launched its London merchandise presence with a pop-up store at the Selfridges department store, drawing heavy weekend crowds and long entry queues. While merchandise from the popular Japanese character franchise has previously reached the UK through select retailers like Miniso and Uniqlo, this marks a dedicated official rollout with character appearances and exclusive items, according to a report by ameblo.jp.
Queues and Product Availability at Selfridges
Visitors faced roughly 20-minute wait times to enter the merchandise booth during weekend evening hours, maintaining a steady queue since the pop-up opened on October 1. The inventory features a mix of items previously released in Japan alongside international exclusives. While certain popular products experienced temporary stock shortages, store staff confirmed that shipments would be replenished. The pop-up is scheduled to run through the end of October, with online sales also available for buyers.
Sushi figures sell out at London site
Sushi-themed collectible figures emerged as the top-selling item, leading to temporary sell-outs shortly after restocking. The display also features a large-scale Chiikawa figure and distinct photo spots for visitors. Fans attending the London site brought their own Japanese merchandise to the venue, demonstrating an established local following ahead of broader YouTube content rollouts for the franchise.
Chiikawa pop-up store closes at Selfridges in October
When does the Chiikawa pop-up store close at Selfridges?
The pop-up shop is scheduled to run through the end of October, though online purchasing options remain open for buyers.
Which items sold out first at the London location?
The sushi-themed figures proved to be the most popular item, resulting in temporary sell-outs within days of new stock arriving.
How long were the wait times to enter the merchandise area?
Visitors experienced approximately 20-minute lines to access the product booths during weekend evening hours.