Stellantis Navigates a $26 Billion Loss, Shifts Focus to Jeep and Ram
2025 proved to be a challenging financial year for Stellantis, marked by a significant $26.2 billion net loss. However, the company, under the leadership of CEO Antonio Filosa, is outlining a turnaround strategy centered on bolstering Jeep and Ram brands, particularly with the return of the Jeep Cherokee and continued demand for Ram trucks equipped with Hemi V-8 engines.
Financial Performance in 2025
Stellantis reported a net loss of $23.8 billion in the second half of 2025, contributing to a full-year net loss of $26.2 billion . This downturn resulted in the elimination of profit sharing for unionized workers in the U.S., a first in 15 years. Workers at GM and Ford were eligible for profit sharing payouts of up to $10,500 and $6,780 respectively. The company also suspended dividend payments to shareholders .
A Shift in Strategy
Despite the losses, Stellantis is projecting a return to profitability in 2026. A key component of this strategy is the increased focus on traditional strengths, such as the Jeep and Ram brands. The Jeep Cherokee, which began production in Toluca, Mexico, in December 2025, is already seeing strong demand, with the order book for vehicles in North America up 150 percent from the previous year . Jeep has also introduced a new Grand Wagoneer and refreshed the Grand Cherokee.
The Return of the Hemi V-8
The Ram 1500 full-size pickup truck, now available with the Hemi V-8 engine, is also driving positive momentum. Stellantis plans to build an additional 100,000 trucks with Hemi V-8s to meet the existing 50,000 orders . This move is facilitated by changes in emissions regulations under the Trump administration.
Impact of EV Strategy Reassessment
The substantial losses are partially attributed to a $26 billion write-down related to the company’s electric vehicle (EV) strategy . This follows a broader trend within the automotive industry, with Ford and General Motors also reporting losses related to their EV programs, amounting to $19.5 billion and $7.1 billion respectively.
Stellantis Overview
Stellantis is a global automotive leader focused on innovation and mobility solutions .