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Companies That Assume Consumers Are Stupid: A Critical Look

# Target Accused of Inflating Prices to Fake Sales Target was just caught red-handed raising prices just so it could advertise a fake sale. In a Reddit post shared to r/mildlyinfuriating,people recognized a familiar pattern: stores quietly inflating…

Companies That Assume Consumers Are Stupid: A Critical Look

# Target Accused of Inflating Prices to Fake Sales

Target was just caught red-handed raising prices just so it could advertise a fake sale.

In a Reddit post shared to r/mildlyinfuriating,people recognized a familiar pattern: stores quietly inflating prices before slapping on a “deal” tag to make shoppers feel like they’re saving money.

The customer posted a photo of chocolate bars that had recently jumped in price before being marked down for a so-called promotion.

Photo Credit: Reddit

“I caught Target marking up their price just so they could offer a ‘sale,'” the user wrote,showing a $3.39 item suddenly priced at $4.59 and then “discounted” to $3.67.

About the author: Marcus Liu - Business Editor

MBA and ex‑B bureau chief specializing in global finance and fintech. Marcus speaks Mandarin, Japanese, and English, and has interviewed CEOs from the Fortune 50 to Y‑Combinator unicorns. Marcus Liu delivers sharp analysis on markets, startups, and corporate strategy for investors and entrepreneurs alike.