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Costco Adds Kudos as Its First New Diaper Brand in Decades

Costco Launches Kudos Diapers Exclusively Online Starting at $47.99 Costco is expanding its baby-care selection by offering Kudos diapers exclusively on its website. The online-only addition gives parents an alternative to established brands such as Huggies, Pampers, and…

Costco Adds Kudos as Its First New Diaper Brand in Decades

Costco Launches Kudos Diapers Exclusively Online Starting at $47.99

Costco is expanding its baby-care selection by offering Kudos diapers exclusively on its website. The online-only addition gives parents an alternative to established brands such as Huggies, Pampers, and Costco’s private-label Kirkland Signature.

Prices for Kudos diapers on Costco.com start at $47.99 per package. Shipping and handling are included in the price, with delivery estimated between five and seven business days, according to the retailer’s product listings.

Quick Facts on Costco’s New Online Diaper Offering:

  • Price Point: Starting at $47.99 per package (approx. 34 cents per diaper for size 1).
  • Size Range: Available in sizes 1 through 6, as listed on Costco’s website.
  • Fulfillment: Offered exclusively online through Costco.com with shipping and handling included.

Materials and Manufacturing Features of Kudos Diapers

Unlike conventional disposable diapers that utilize a plastic liner against a baby’s skin, Kudos products feature a 100% cotton liner, according to the manufacturer.

Costco shakes things up by offering new diaper brand for certain shoppers
Photo: thenyledger.com

The manufacturer also advertises Kudos diapers as totally chlorine-free and OEKO-TEX Standard 100 certified. The company states its products are produced without fragrances, lotions, natural latex, parabens, or phthalates.

To address leakage concerns, the brand uses patented DoubleDry technology. According to the manufacturer, this system incorporates two absorbent layers designed to provide more than 12 hours of leak protection.

Company Growth and Founder Background

Kudos was founded by Amrita Saigal, an MIT-trained engineer and former Procter & Gamble employee who developed the brand to use more cotton and less plastic in disposable diapers. Saigal discussed the company’s trajectory during an October appearance on The World’s First Podcast.

Costco Adds Kudos as Its First New Diaper Brand in Decades
Photo: shopping.yahoo.com

Podcast episode details indicate that Kudos has surpassed 100 million in diaper sales and is projected to reach over $30 million in revenue during 2026.

Frequently Asked Questions About the Online Diaper Launch

Can non-members buy Kudos diapers on Costco.com?

Shoppers without a membership can buy eligible items on Costco.com by setting up a complimentary online profile and covering the standard non-member surcharge applied by the company.

Are Kudos diapers available inside Costco warehouse stores?

No. As of now, shoppers will not find Kudos diapers on physical warehouse shelves. Costco has not publicly confirmed whether it plans to stock the brand in its brick-and-mortar stores, and the company did not immediately respond to inquiries regarding future in-store availability.

Which sizes are currently offered online?

Costco’s website lists Kudos diapers in sizes 1 through 6, with size 1 priced at $47.99 per package.

About the author: Marcus Liu - Business Editor

MBA and ex‑B bureau chief specializing in global finance and fintech. Marcus speaks Mandarin, Japanese, and English, and has interviewed CEOs from the Fortune 50 to Y‑Combinator unicorns. Marcus Liu delivers sharp analysis on markets, startups, and corporate strategy for investors and entrepreneurs alike.