Cristiano Ronaldo Invests in Herbalife’s Pro2col, Signaling Future of Personalized Wellness
Cristiano Ronaldo, the global sports icon, has invested $7.5 million in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife Ltd. (NYSE: HLF), acquiring a 10% ownership stake. This investment underscores a growing trend toward data-driven, personalized health and wellness solutions and strengthens the long-standing partnership between Ronaldo and the nutrition company Herbalife.
Pro2col: A Next-Generation Wellness Platform
Pro2col is Herbalife’s next-generation digital operating system designed to personalize health and wellness journeys. It aims to drive daily engagement, promote sustainable behavior change, and deliver measurable results through a structured, data-driven approach. The platform utilizes an individual’s unique data to create a personalized wellness plan, incorporating daily habits and smart nutrition tracking. Herbalife emphasizes that Pro2col adapts to individual lifestyles, making wellness feel simpler and more personal.
Ronaldo’s Commitment to Personalized Nutrition
Ronaldo’s investment reflects his personal commitment to health and nutrition, as well as his confidence in the future of personalized nutrition. He has been a global nutrition partner with Herbalife since 2013, collaborating on products like Herbalife24® CR7 Drive, a sports drink designed for athletes of all levels Herbalife.
“After more than a decade together, our relationship is based on trust and shared ambition. Investing in Pro2col felt like a natural evolution; in addition to representing Herbalife, it is about helping shape and grow a platform that can truly change the way people relate to their health and well-being,” Ronaldo stated on Facebook.
Herbalife’s Vision for the Future
Herbalife CEO Stephan Gratziani highlighted the shared belief in the power of nutrition, data, and AI to improve health outcomes. The investment reinforces confidence in Pro2col’s future impact. Pro2col’s core feature, Pro2Score, is a wellness scoring system that tracks progress across key metrics, providing clarity, motivation, and actionable insights.
The platform also aims to empower Herbalife distributors with tools and insights to enhance customer engagement and support, making personalized nutrition and wellness more accessible. Herbalife is currently conducting a phased beta launch of Pro2col in the US, Canada, and Puerto Rico, with plans to expand to select EMEA markets in 2026 Herbalife.
Stock Market Reaction
Following the announcement of Ronaldo’s investment, Herbalife’s stock experienced a surge Forbes.