SIA “Izdevniecība “Dienas bizness”” secured an agreement with the Central Finance and Contracting Agency on January 9, 2025, to fund a digital transformation project for its media outlets under a recovery fund, diena.lv reported. The modernization effort targets both Daily Business and Daily Magazines, aiming to adapt print and digital workflows to contemporary media consumption habits.
Recovery Fund supports media industry modernization
The contract, designated as No. 2.2.1.5.i.0/1/24/A/CFLA/004, draws financial backing from the Recovery Fund under the specific support measure designed for modernizing media industry enterprises. The project focuses on bridging the gap between traditional print operations and digital platforms, creating an integrated ecosystem for readers and subscribers.
CRM and app launches set for 2025 and 2026
By June 30, 2025, the publishing house must deploy two Customer Relationship Management (CRM) solutions to streamline subscriber data and audience engagement. A subsequent milestone set for June 30, 2026, requires the launch of two mobile applications, two Smart TV applications, and a comprehensive overhaul of existing platforms, including upgrades to the Day subscription system (DAS).
What are the funding and technical requirements?
What specific funding program is supporting the transformation of Dienas Bizness?
The project receives financing from the Recovery Fund under the modernization support measure for media industry enterprises.
When must the new Customer Relationship Management systems be operational?
The publishing house is required to introduce two CRM systems by June 30, 2025.
What applications are scheduled for release by mid-2026?
The roadmap mandates the launch of two mobile applications and two Smart TV applications by June 30, 2026.
Day subscription system receives technical upgrades
The June 30, 2026 deadline also covers substantial functionality expansions for existing digital infrastructure, prominently featuring the modernization of the Day subscription system (DAS). These technical adjustments intend to create seamless interactions between physical print editions and digital products as the publishing house transitions to meet evolving reader preferences.