Dr. Groot Expands K-Beauty Footprint with Sephora Launch

Novel York, NY – March 6, 2026 – Dr. Groot, recognized as the #1 Korean haircare brand for hair thickening, is set to redefine scalp-first care in the United States with its official launch at Sephora. This marks a significant expansion for the brand, bringing its science-backed formulas to a broader audience.

National Rollout Timeline

Dr. Groot products will initially debut online at Sephora.com on April 1st, 2026. An in-store rollout will follow, beginning May 15th, 2026, at select Sephora locations. The brand plans to expand to the majority of Sephora stores nationwide throughout the remainder of 2026.

Scalp-First Approach and Key Products

Dr. Groot distinguishes itself through its focus on scalp health, utilizing advanced microbiome technology to address the root causes of hair loss and thinning. The brand’s approach combines clinically proven results with a comfortable user experience.

The Sephora assortment will feature Dr. Groot’s most popular products, including the Scalp Revitalizing Solution Hair Thickening Shampoo and the Scalp Revitalizing Solution Miracle In-Shower Treatment. These products are clinically tested to reduce hair loss due to breakage and are formulated with ingredients like biotin, rosemary, and caffeine to promote thicker, fuller-looking hair. Additional ingredients include arginine, panthenol, niacinamide, and salicylic acid, designed to nourish and revitalize the scalp in as little as five seconds.

Brand Overview

Dr. Groot is South Korea’s leading hair-thickening brand, backed by over 50 years of research and having sold over 50 million units. The company is led by a team of scientists and dermatologists dedicated to innovative hair and scalp care technologies. Dr. Groot is a subsidiary of LG H&H, a South Korean manufacturer of household and cosmetic products established in 1947.

Expanding K-Beauty at Sephora

Dr. Groot is the second of four Korean haircare brands Sephora will introduce in 2026, with each brand offering innovative, results-driven hair care at an accessible price point. Glossy reports that Unove debuted at Sephora in mid-January with seven products priced between $13 and $28.

About LG H&H

Founded in 1947, LG H&H has been a vital part of customers’ daily lives, focusing on health and beauty. The company has expanded from its origins in Korea to become an industry leader in Asia and now North America, continually pursuing growth and innovation to meet evolving customer needs.

*Based on a two-week clinical test of 24 subjects using Scalp Revitalizing Solution together daily.