Dr. Max Pharmacies Launch “Remember You!” Campaign to Boost Medication Adherence in Italy
Starting March 16, 2026, Dr. Max pharmacies across Italy are hosting a new awareness campaign, “Ricordati di te!” (“Remember You!”), focused on improving therapeutic adherence – the degree to which patients follow their prescribed treatment plans. The initiative aims to educate individuals on the importance of correctly following medical instructions and to provide support through pharmacists.
Collaboration for Improved Patient Care
The campaign is being conducted with the scientific support of the Federation of Associations of Internist Hospital Managers (FADOI) and receives contributions from Codifi and Menarini Group. This collaboration underscores the importance of a multi-faceted approach to addressing medication adherence, a significant challenge in public health.
The Role of Pharmacists in Patient Support
Dr. Max pharmacies will leverage their pharmacists as key resources for patients. The campaign will empower pharmacists to offer advice and materials to help individuals manage their health more consciously, and effectively. This highlights the growing recognition of pharmacists as integral members of the healthcare team, beyond simply dispensing medications.
Addressing a Critical Public Health Issue
Arianna Furia, Operation Director at Dr. Max, emphasized the relevance of therapeutic adherence to public health and its impact on treatment effectiveness. The “Remember You!” campaign seeks to raise awareness and provide practical tools to help patients stay on track with their therapies, ultimately contributing to better health outcomes and increased accessibility to care.
Dr. Max’s Commitment to Accessible Healthcare
As the second-largest pharmacy chain operator in Italy and Europe, Dr. Max is committed to making healthcare more accessible. This campaign is a practical demonstration of that commitment, aiming to support patients in actively managing their health and treatment plans.
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