EY Launches Sustainability and Future-Focused Upskilling Academies for the Sports Industry

Ernst & Young (EY) is expanding its commitment to the sports sector with the launch of two specialized academies designed to equip professionals with the skills needed to navigate the evolving landscape of sustainability and technological advancements. These initiatives, the EY Academy of Sustainable Sports and the EY Academy of the Future of Sports, aim to address critical industry needs and foster leadership in a rapidly changing world.

Addressing the Growing Demand for Sustainability Expertise

The EY Academy of Sustainable Sports focuses on providing the knowledge and tools necessary for organizations and companies within the sports industry to integrate sustainability and Environmental, Social, and Governance (ESG) principles into their operations. This includes assessing risks, developing sustainable solutions, and identifying new business opportunities. The academy caters to two distinct groups: sports organizations like clubs, leagues, and event organizers, and companies involved in the manufacturing and distribution of sports fashion and equipment.

This launch aligns with a broader industry trend recognizing sustainability as a core business imperative. As highlighted by the World Federation of the Sporting Goods Industry (WFSGI), sustainability is no longer optional but a defining force shaping how sporting goods are designed, produced, and consumed. The WFSGI has partnered with EY and XU Group to launch a Sustainability Academy, further emphasizing the sector’s commitment to ESG principles.

Preparing for the Future of Sports Through Innovation

Complementing the sustainability focus, the EY Academy of the Future of Sports is designed to equip sports organizations with the competencies to remain competitive in a world increasingly shaped by technology. The academy addresses key questions such as the impact of new technologies, evolving fan expectations, and the role of artificial intelligence within the sports sector.

EY’s Broader Commitment to the Sports Industry

EY’s investment in these academies underscores its broader dedication to the sports and live experiences industry. EY leverages its experience to help organizations innovate and achieve superior outcomes. Recent work includes assisting professional sports franchises in turning data into value and helping Royal Caribbean transform its business through a digital-first approach. EY also supported the Rock & Roll Hall of Fame in creating a digital platform to engage millions of fans.

These initiatives reflect a growing recognition of the require for upskilling and adaptation within the sports industry, as organizations strive to meet the challenges and opportunities presented by sustainability concerns and technological advancements.