FIBA and XTB Announce Major Global Partnership Through 2027
FIBA has officially entered into a strategic global partnership with XTB, one of the world’s leading investment applications. This agreement, which runs through December 2027, represents a significant expansion of FIBA’s commercial ecosystem and marks the largest sponsorship agreement in XTB’s history.
Strategic Alignment: Basketball and Financial Empowerment
The partnership aims to bridge the gap between the passion of international basketball and financial education. XTB intends to use FIBA’s flagship events to promote accessible financial literacy through various digital initiatives, helping fans “put their money to work” although celebrating the sport.
Omar Arnaout, CEO of XTB, noted that the qualities driving smart investing—passion, strategy, and resilience—are the same traits that inspire the game of basketball. By partnering with FIBA, XTB seeks to democratize investing on a global scale.
Key Partnership Milestones and Activations
The collaboration extends across multiple tournaments and qualifying cycles, ensuring a consistent brand presence leading up to the sport’s biggest stages.
World Cup Integration
The agreement provides a commercial boost in the lead-up to two major events:
- FIBA Women’s Basketball World Cup 2026
- FIBA Basketball World Cup 2027
Qualifiers and Sponsorships
XTB will support the FIBA Basketball World Cup 2027 Qualifiers worldwide. A primary milestone of this partnership is XTB becoming the presenting sponsor of the European Qualifiers, starting with the third window scheduled from June 29 to July 7, 2026.
Exclusive Fan Experiences
To deepen engagement, XTB will offer its community unique opportunities, including:
- Behind-the-scenes access to major events.
- The chance to step onto official courts in Berlin and Doha.
- Ticket offers for events in Berlin and Doha.
- Branding presence during the group stage draw for the Women’s World Cup in Berlin on April 21st.
Key Takeaways
| Feature | Details |
|---|---|
| Duration | Through December 2027 |
| Primary Goal | Fan engagement and financial education |
| Key Sponsorship | Presenting sponsor of European Qualifiers (starting June 2026) |
| Major Events | Women’s World Cup 2026 & Men’s World Cup 2027 |
Frequently Asked Questions
What is XTB?
XTB is a leading European investment app that allows users to trade stocks, ETFs, CFDs, and options, as well as access long-term investment products.
How will fans benefit from this partnership?
Fans can expect digital initiatives focused on financial education and exclusive experiences, such as behind-the-scenes access and tickets to events in cities like Berlin and Doha.
When does the European Qualifiers sponsorship begin?
XTB will serve as the presenting sponsor starting with the third window of the European Qualifiers, which takes place from June 29 to July 7, 2026.
This partnership signals a growing trend of fintech integration within global sports, leveraging the massive reach of basketball to promote financial literacy to billions of viewers worldwide.