G2 Completes Acquisition of Gartner’s Digital Markets for $110 Million
G2, a leading platform for software reviews, has finalized its acquisition of Gartner’s Digital Markets division, which includes Capterra, GetApp and Software Advice. The deal, initially announced in January 2026, officially closed on February 5, 2026, and is valued at approximately $110 million, before potential adjustments, according to filings with the Securities and Exchange Commission (SEC).
Deal Details and Timeline
Gartner first disclosed its intent to divest the Digital Markets business unit in early 2026, naming G2 as the buyer and specifying the assets involved – Capterra, Software Advice, and GetApp. Though, initial announcements lacked specific financial details. The financial terms were later revealed in Gartner’s Form 10-K report, filed on February 12, 2026.
The sale was classified as “held for sale” as of December 31, 2025, with the associated assets and liabilities listed on Gartner’s balance sheet. The initial public announcement on January 29, 2026, did not disclose any financial terms, a detail absent from contemporaneous coverage The Next Web.
Purchase Price Adjustments
Gartner’s filing indicates the $110 million figure is subject to “customary purchase price adjustments.” These adjustments are standard in mergers and acquisitions and can revise the final price based on post-closing reconciliations, including factors like working capital and debt News Directory 3. Common adjustments ensure the price accurately reflects the business’s financial health at the time of transfer.
Strategic Implications
The acquisition consolidates four major players in the B2B software review space under the G2 umbrella. This aims to create a more comprehensive data foundation for software buyers and sellers, particularly as artificial intelligence increasingly influences purchasing decisions News Directory 3.
Gartner Digital Markets Overview
Gartner Digital Markets is the world’s largest platform for finding software and services, with over 100 million buyers visiting Capterra, GetApp, and Software Advice annually Gartner Digital Markets. Prior to the sale, these platforms operated as part of Gartner’s Digital Markets division.
SEC Filings
The transaction is documented in Gartner’s Form 10-K filing (accession number 0000749251-26-000112) filed on February 12, 2026, and a related 8-K filing from February 3, 2026. An earlier Form 10-K filed on February 13, 2025 (accession 0000749251-25-000008) covering the year ended December 31, 2024, does not reference the transaction, as the deal was agreed upon and completed in 2026.