Genius Sports, the international sports data technology company, has entered into a tie-up with the fanduel Sports Network.
Through a deal unveiled today, Genius’ Bright Content Platform (ICP) software will be utilised during coverage of NBA (men’s) and WNBA (women’s) basketball on that regional sports broadcasting brand, to “empower brand partners with premium, in-game ad inventory,” across linear, digital, and streaming coverage.
The deal stretches across over 300 NBA games per campaign, as well as across WNBA action.
FanDuel Sports Network, the
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