Great Eastern General Insurance Sees Positive Growth in Digital Channels

Jakarta, Indonesia – PT Great Eastern General Insurance Indonesia (GEGI) is experiencing positive momentum in its digital insurance sales, aligning with a broader trend of increasing digital adoption within the Indonesian insurance market. Even as digital channels currently represent a relatively little portion of overall premiums, GEGI reports consistent growth in this area.

Digital Premiums on the Rise

As of September 2025, digital channels accounted for 2.87% of total national insurance premiums in Indonesia, according to data from the Financial Services Authority (OJK) . GEGI is contributing to this growth, noting a positive trend in demand for insurance products through digital platforms. “Demand for insurance through digital channels is showing positive growth,” stated Linggawati Tok, Marketing Director of GEGI .

Micro and On-Demand Insurance Lead the Way

GEGI has found that digital channels are particularly effective for increasing sales volume of micro and on-demand insurance products. The conversion rate is notably high when these products are offered as add-ons during digital transactions . This suggests that consumers are increasingly receptive to purchasing insurance as part of a broader digital experience.

Growth in Gadget and Travel Insurance

The company is observing consistent growth in digital penetration specifically within its gadget insurance and travel insurance lines. This growth is not viewed as a short-term trend but rather as a reflection of evolving consumer behavior .

Factors Driving Digital Insurance Adoption

Several factors are contributing to the increasing adoption of digital insurance in Indonesia:

• Maturing Digital Integration: Insurance products are becoming more seamlessly integrated into digital shopping processes, making policy purchases a natural part of online transactions.
• Growth of the Digital Middle Class: An expanding digital middle class is driving demand for microinsurance products that offer convenience and affordability.
• Increased Collaboration: Partnerships between insurance companies and marketplaces, as well as other digital platforms, are expanding reach and accessibility.

Ramadan and Eid al-Fitr Boost Digital Sales

GEGI also reported an increase in performance on digital channels during the Ramadan period and leading up to Eid al-Fitr 2026, driven by increased digital transactions, community mobility, and online shopping trends . Historically, this period sees a surge in travel and electronic/gadget insurance sales .

Looking Ahead

GEGI believes the shift towards digital insurance is a long-term trend and is actively exploring opportunities to expand its digital insurance product portfolio. The company is well-positioned to capitalize on the growing demand for convenient and accessible insurance solutions in Indonesia’s increasingly digital landscape.

For more information about Great Eastern General Insurance Indonesia, visit their website: https://www.greateasterngeneral.com/id/in/index.html