Hard Rock Immersive Theater to Launch in Times Square with Open Casting Call

New York City’s Times Square is set to become the home of a new immersive theatrical experience, “Hard Rock: Love. Magic. Rock!,” an original, music-driven production currently holding open casting calls. The show, created, written, and directed by award-winning creator Scott Cramton, promises a unique blend of scripted storytelling, live musical performance, and immersive character perform, inviting audiences into a magical museum where music takes center stage. American Immersion Theater is producing the show.

What to Expect from “Hard Rock: Love. Magic. Rock!”

“Hard Rock: Love. Magic. Rock!” is designed to be a continuously running, emotionally grounded experience for audiences. The immersive nature of the production will place performers in close contact with attendees, requiring actors with strong instincts and a comfort level with engaging directly with the public. The production is a “jukebox musical,” meaning it will feature existing, well-known songs , rather than an entirely original score. This approach aims to tap into the emotional resonance of familiar tunes while creating a fresh, immersive narrative.

Casting Details and Audition Information

American Immersion Theater is seeking versatile actors for a variety of roles within the production. Performers should possess strong acting abilities and be comfortable with immersive performance techniques. While not mandatory, musical ability is noted as a plus for select positions . This is positioned as a long-term, recurring performance opportunity, offering stability for those cast in the production.

Auditions will be held in-person at Ripley-Greer 5th Ave on February 23rd & 24th. Interested performers can find more details and audition information through the casting link: https://www.backstage.com/casting/hard-rock-love-magic-rock-3094202/

About Scott Cramton and American Immersion Theater

Scott Cramton, the creator, writer, and director of “Hard Rock: Love. Magic. Rock!,” is a veteran in the immersive theater industry, having been involved in the movement since the early 2000s . He is the founder of American Immersion Theater (AIT), which encompasses various niche theater businesses, including The Murder Mystery Co., The Princess Party Co., and The Superhero Experience .

American Immersion Theater has grown to include 25 locations across the country and employs over 2,000 performers, putting on nearly 8,000 shows a year . Cramton has as well entered a strategic partnership and received an investment from Jason Blum, a prolific horror producer .

Compensation

The production offers a rate of $125.00 per show . This is a non-union position.