Higashimaru Shoyu Brings 243 Udon Soup Recipe Cards to Shinjuku Station in Tokyo
Higashimaru Shoyu is hosting a promotional event at Shinjuku Station in Tokyo to showcase 243 different ways to use its powdered Udon Soup seasoning, featuring a giant capsule machine and a 15-meter poster wall. The event runs from November 2 to November 8 at the Tokyo Metro Marunouchi Line Metro Promenade, as reported by livedoor News.
Giant Gachapon Machine and Recipe Cards Displayed at Shinjuku Station
The interactive pop-up event invites commuters and visitors to experience a giant gachapon capsule machine that dispenses three random recipe cards per turn. According to coverage from f-weeklyweb.com, the activation space also features a massive 15-meter-long poster displaying the complete collection of 243 recipe cards. The exhibition highlights dishes ranging from traditional Japanese cuisine to Chinese, Western, and ethnic meals.
Participation in the Shinjuku Station event is free. Weekday sessions operate from 12:00 PM to 6:00 PM, while weekend and holiday hours run from 10:00 PM—adjusted by organizers to 10:00 AM to 6:00 PM—with a capacity limit of the first 60 participants per operating slot. Attendees receive a free sample of the Udon Soup seasoning and an instructional recipe booklet, with a one-in-ten chance to win an original charm inside the capsule containers, f-weeklyweb.com noted.
Expanding Beyond Noodles Over Six Decades of Production
While the product name implies exclusive use for noodle broth, Higashimaru Shoyu has spent 62 years developing Kansai-style dashi recipes that extend far beyond standard noodle bowls. First launched in 1964, the Kansai-flavored seasoning is marketed to reduce daily meal preparation burdens by serving as a versatile base for dishes such as chawanmushi, rolled omelets, fried udon, and Japanese-style fried rice, according to f-weeklyweb.com.
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