sony Honda Afeela SUV Prototype Debuts, Bringing PlayStation on Wheels
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Las Vegas, NV – January 7, 2026 – Sony Honda Mobility (SHM) has officially unveiled its highly anticipated electric SUV prototype at CES 2026 in Las Vegas, expanding the Afeela brand beyond the previously announced sedan. The new SUV, dubbed the afeela Prototype 2026, is slated for a 2028 market launch adn showcases the joint venture’s commitment to innovative automotive technology and entertainment integration [1].
afeela SUV: Design and Platform
The Afeela SUV shares the same platform as the Afeela 01 sedan, ensuring a consistent brand identity and leveraging the development already completed for the car. Visually, the SUV mirrors the sedan’s sleek design language, characterized by prominent, wide LED light strips at both the front and rear [2]. This design choice emphasizes a modern and technologically advanced aesthetic.
Interior: Entertainment and Technology Take Center Stage
Inside, the Afeela Prototype 2026 continues the trend of technological integration. The cabin features a dashboard dominated by multiple screens, providing drivers and passengers with a wealth of details and control. Notably, rear passengers will have access to their own screens, enabling in-car PlayStation gaming [3]. This feature highlights SHM’s ambition to transform the driving experience into a connected entertainment hub.
Power and Performance
While specific powertrain details for the SUV remain limited, it is expected to share similarities with the Afeela 01 sedan. The Afeela 01 boasts a dual-motor setup delivering up to 360 kW of power, coupled with a 91 kWh battery pack, offering a potential range of up to 4483 km (approximately 2785 miles) [3]. The SUV is also equipped with advanced driving assistance systems, including LiDAR and cameras for Level 2+ autonomous driving capabilities.
Technology Backbone
The Afeela SUV’s technological foundation is built upon Qualcomm Technologies’ Snapdragon Digital Chassis, integrated with an advanced AI agent developed in collaboration with Microsoft. This combination promises a seamless and intelligent driving experience, with features like enhanced voice control, personalized settings, and over-the-air software updates.
Market Availability and Pricing
Sony Honda Mobility plans to launch the Afeela SUV in 2028. While pricing for the SUV has not yet been announced, the Afeela 01 sedan is expected to start at $89,900 (approximately Rp.1.5 billion) [3].
Key Takeaways
- sony Honda Mobility has unveiled the Afeela SUV prototype at CES 2026.
- The SUV shares a platform and design language with the Afeela 01 sedan.
- In-car PlayStation gaming is a key feature for rear passengers.
- the vehicle utilizes Qualcomm and Microsoft technology for a connected and intelligent experience.
- The Afeela SUV is slated for release in 2028.