The Honda Super One has emerged as the best-selling Japanese electric vehicle in Indonesia, with 98 units distributed between January and October 2026.
According to data from the Association of Indonesian Automotive Industries (Gaikindo), this figure accounts for nearly the entire allotment of 100 units assigned to the Indonesian market for the year.
While the Super One leads the Japanese segment, its performance remains modest compared to the broader market. The Toyota bZ4X holds the second position with 91 units distributed during the same ten-month period, followed by the Honda e:N1 with 55 units.
Subscription model for Honda e:N1
The Honda e:N1 distinguishes itself through a unique ownership structure. Unlike standard retail purchases, the model is available via a subscription scheme priced at 22 million rupiah per month over a five-year term. Customers retain the option to take full ownership of the vehicle once the subscription period concludes.
Other Japanese models have seen significantly lower distribution numbers. Lexus maintains several entries on the list, though the ES350E BEV recorded 41 units, while the RZ 500e Luxury and RZ 600e F Sport each accounted for only one unit. The Lexus UX300e and Nissan Leaf reported zero units distributed during the ten-month window.
Market gap between Japanese and Chinese brands
The contrast in sales volume between Japanese and Chinese automotive brands in Indonesia is substantial. While Japanese electric models struggle to reach triple-digit distribution figures, Chinese manufacturers consistently move thousands of units monthly.
For instance, the BYD Atto 1 has seen monthly distribution reach approximately 4,000 units, while the Jaecoo J5 has exceeded 3,000 units in a single month. This gap shows that Japanese electric vehicles have low market penetration, with most models selling only a few dozen units.
Distribution of Japanese electric vehicles
Data from Gaikindo for the period of January through October 2026 shows the following distribution figures for Japanese electric models:
| Model | Units Distributed |
| :— | :— |
| Honda Super One | 98 |
| Toyota bZ4x | 91 |
| Honda e:N1 | 55 |
| Lexus ES350E BEV | 41 |
| Suzuki e Vitara | 15 |
| Mazda E6 | 9 |
| Mitsubishi L100EV | 5 |
| Toyota Urban Cruiser | 5 |
| Mazda MX-30 BEV | 2 |
| Toyota Hilux BEV | 2 |
| Lexus RZ 500e Luxury | 1 |
| Lexus RZ 600e F Sport | 1 |
| Lexus UX300e | 0 |
| Nissan Leaf | 0 |
It remains unclear how Japanese manufacturers plan to adjust their strategy to compete with the high-volume output of Chinese brands entering the domestic market. Further updates from Gaikindo regarding year-end figures are expected in early 2027.
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