Hy-Vee Partners with FoodHealth Company to launch Nutrition Scoring System

west Des Moines, Iowa – Hy-Vee, a prominent Midwestern grocery chain, has announced a collaboration with the FoodHealth Company to integrate the FoodHealth Score into its shopping experience. This new feature aims to empower customers with transparent nutritional information, helping them make informed food choices that support overall health and well-being. The rollout began in early 2024 and continues to expand throughout Hy-Vee’s network of stores and online platforms.

What is the FoodHealth Score?

The FoodHealth Score is a nutrient density-based scoring system ranging from 1 to 100. developed by the FoodHealth company, the score evaluates products based on their nutrient profile and ingredient quality. A higher score indicates a product that more closely aligns with dietary patterns associated with reduced risk of chronic diseases [FoodHealthScore.com]. Unlike some scoring systems that focus solely on calories or macronutrients, the FoodHealth Score delves deeper, considering the presence of beneficial nutrients and the impact of ingredients on long-term health.

How Does it Work for Hy-Vee Shoppers?

hy-Vee has seamlessly integrated the FoodHealth Score into both its online shopping platform and its mobile app. Shoppers can now view a product’s FoodHealth Score alongside its price and other details. Furthermore, the system doesn’t just present a score; it provides explanations about why a product received that score and offers suggestions for healthier alternatives. This allows customers to understand the nutritional implications of their choices and easily identify options that better support their health goals.

Key Features for Shoppers:

• Clear Scoring: Products receive a score from 1-100, making it easy to compare nutritional value.
• Detailed explanations: Understand the factors contributing to a product’s score.
• Healthier Alternatives: Discover similar products with higher FoodHealth Scores.
• accessibility: Integrated into the Hy-Vee website and mobile app.

The Benefits of Nutrient Density

Focusing on nutrient density – the amount of beneficial nutrients in relation to calories – is a cornerstone of modern nutrition science. Diets rich in nutrient-dense foods are linked to a lower risk of chronic diseases such as heart disease, type 2 diabetes, and certain cancers. By highlighting nutrient density through the FoodHealth Score, Hy-Vee is actively promoting healthier eating habits.

Hy-vee’s Commitment to Health and Wellness

this partnership with the FoodHealth Company underscores Hy-Vee’s long-standing commitment to the health and well-being of its customers. Hy-Vee consistently introduces programs and services designed to promote healthy lifestyles,including registered dietitians available for consultations,and a wide selection of health-focused products. The FoodHealth Score is a natural extension of these efforts, providing shoppers with the tools they need to make informed decisions at the point of purchase.

looking Ahead

As consumers increasingly prioritize health and wellness, openness in the food industry becomes paramount. Hy-Vee’s adoption of the FoodHealth Score is a positive step towards empowering customers with the knowlege they need to navigate the grocery store and build healthier eating habits. The continued success of this program will likely position Hy-Vee as a leader in promoting nutritional literacy and a health-conscious shopping experience.