challenging Latvia‘s Deep-Rooted Drinking Culture

In Latvia,abstaining from alcohol often elicits a questioning response,as highlighted by Ansis Klintsons: “A person who doesn’t drink is often still asked – what’s wrong with you?” This societal norm is precisely what Klintsons,alongside Agris Starts,the creator of the “1000 days clear” project,are actively working to challenge.

Their initiative aims to prompt a critical re-evaluation of alcohol’s role in Latvian society. Starts explains, “Alcohol is an almost non-negotiable norm for us – at events, holidays, even in everyday life. We simply invite you to ask the question: does it really give me what I think?”

The movement encourages individuals to consciously assess the perceived benefits of alcohol consumption adn consider whether those benefits outweigh potential drawbacks, ultimately fostering a more mindful approach to drinking within the culture.