Infinix Partners with ITZY’s Yuna to Launch the NOTE 60 Series

In a first for the company, Infinix has announced ITZY member Yuna as its first Global Brand Ambassador. This collaboration marks a strategic shift for Infinix, moving beyond a focus on technical specifications to emphasize “Joy Tech”—the idea that technology should inspire delight and self-expression. Hypebeast and Yahoo Finance both reported on the partnership on February 27, 2026.

A New Era for Infinix: Joy Tech and Beyond

The partnership with Yuna coincides with the global launch of the Infinix NOTE 60 SERIES. Infinix aims to connect with a younger generation by highlighting creativity, and individuality. Yuna, known for her confidence and ambition, embodies these values, making her an ideal representative for the brand’s new direction. According to Infinix, Yuna views the NOTE 60 Pro not just as hardware, but as a tool for creative expression and capturing a stylish lifestyle.

Yuna’s Vision Aligns with Infinix’s Philosophy

Yuna expressed her excitement about the collaboration, stating that she shares Infinix’s belief in embracing joy and authenticity. She hopes the partnership will create inspiring stories for fans. As a rising K-pop icon, Yuna has demonstrated discipline and ambition, qualities that resonate with Infinix’s commitment to innovation.

Elevating Design and Performance

Infinix is focusing on both design and performance with the NOTE 60 SERIES. The series features a Snapdragon processor from Qualcomm and an aesthetic design developed in collaboration with Pininfarina, an Italian automotive firm. Audio quality is also enhanced through Sound by JBL technology. This represents an evolution for the NOTE series, transforming it from a standard gadget into a high-fashion artifact.

Strategic Partnership for Global Expansion

TT Liu, CMO of Infinix Mobility, emphasized that the collaboration with Yuna will accelerate the company’s mission to deliver enjoyable digital experiences. The focus is on how technology can foster happiness, rather than simply showcasing technical specifications.

The partnership with Yuna signals a transformative chapter for Infinix as it continues to innovate and empower users to explore their potential on a global stage.