Instagram Now Available on Google TV, Expanding Reels to the Big Screen

Meta has expanded access to its dedicated Instagram app to Google TV devices in the United States, following its initial launch on Amazon Fire TV in December 2025. This move signals Meta’s commitment to competing with YouTube for viewership in the living room and extending the reach of its short-form video platform, Reels, beyond mobile devices.

Expanding Beyond Mobile

The Instagram app for Google TV, available through the Google Play Store, transforms the Reels experience into a passive, television-focused format. Videos play automatically, similar to traditional broadcast channels, offering a continuous stream of content. Instagram head Adam Mosseri announced the rollout on Threads, confirming it’s more than just a limited test TechnoBezz.

Personalized Reels Experience

Users can access a personalized Reels feed organized into themed categories, including comedy, music, sports highlights, travel, and viral moments. Content is surfaced based on creators and topics users already engage with on their mobile Instagram accounts. The interface is designed for remote navigation, eliminating the need for touchscreen swiping Android Authority.

Multi-Account Support and Seamless Login

The TV app supports multi-account login, allowing up to five different Instagram profiles on a single television. Passwordless authentication is available for devices on the same Wi-Fi network, streamlining the login process. Users can also create a separate account specifically for the TV app 9to5Google.

Interactive Features Remain

Despite the larger screen and passive viewing experience, users retain full interactive capabilities. They can like videos, view comments, and reshare content directly from the television interface.

US Exclusive for Now

Currently, the Instagram app for Google TV is exclusively available to users in the United States. Meta plans to expand availability to other regions and devices following the initial testing phase Android Headlines.

Future Features

Instagram intends to add further features, including the ability to use a smartphone as a remote control and shared feeds with friends, enhancing the social viewing experience.

Key Takeaways

• Instagram is now available on Google TV in the US.
• The app focuses on a passive viewing experience of Reels.
• It supports up to five accounts per television.
• Users can still like, comment, and share content.
• Availability is currently limited to the United States.