iPhone Air Production Slashed Amid Weak Demand

Apple is significantly reducing production of its iPhone Air model following disappointing sales, signaling that consumers are prioritizing features like high-finish cameras and longer battery life over the device’s slim design. The move comes less than six months after the iPhone Air’s launch in September 2025.

Demand ‘Virtually Non-Existent’

According to a report by Nikkei Asia, Apple will slash iPhone Air production orders to nearly “end of production” levels. Supply chain managers report that starting in November 2025, production orders will be “less than 10% of the volume compared with September.” Source

A KeyBanc Capital Markets survey revealed “virtually no demand for iPhone Air, and limited willingness to pay for a foldable.” The survey, conducted for investors, also found that demand for the iPhone 17 and iPhone 17 Pro models remains strong, with a growing preference for the Pro and Pro Max versions. Source

Price Cuts Fail to Boost Sales

Despite a recent price cut on the iPhone Air, sales have remained sluggish. Forbes reports that retailers have responded to weak sales with a “huge price cut” for the slim model in the iPhone 17 series.

AI Features Not Driving Purchases

Interestingly, the KeyBanc survey indicated that AI features, despite being highlighted in Apple’s recent marketing efforts, have not yet significantly influenced consumer buying decisions. Source

iPhone Air Launch and Pricing

The iPhone Air, launched in September 2025, debuted with a starting price of $999 and was touted as Apple’s thinnest iPhone ever. Source Apple also introduced the upgraded line of new iPhones, including the slimmer iPhone Air, while holding prices steady amid U.S. President Donald Trump’s tariffs. Reuters

Looking Ahead

Apple’s decision to drastically cut iPhone Air production underscores the importance of prioritizing key features like camera quality and battery life in the competitive smartphone market. The company appears to be focusing its resources on the more popular iPhone 17 Pro and Pro Max models, suggesting a shift in strategy to cater to consumer preferences.