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iPhone Duo launch pushes Apple above Nvidia in market value

Apple stock hits market milestone as iPhone Duo reaches stores Apple launched its first foldable smartphone, the iPhone Duo, on Friday, October 23, following an initial unveiling in September, journaldugeek.com reported. The device immediately pushed Apple's stock value…

iPhone Duo

Apple stock hits market milestone as iPhone Duo reaches stores

Apple launched its first foldable smartphone, the iPhone Duo, on Friday, October 23, following an initial unveiling in September, journaldugeek.com reported. The device immediately pushed Apple’s stock value higher on the stock exchange, temporarily making the Cupertino-based firm the most valuable company in the world by surpassing Nvidia’s market capitalization before it returned to second place. While official sales data is not yet available, financial markets have responded with strong optimism following the commercial rollout.

Production volume increases 44 percent to match pre-order demand

Strong consumer interest appeared immediately after pre-orders opened, extending waiting times on Apple’s official website due to high demand relative to available inventory. To manage this backlog, Apple reportedly adjusted its manufacturing plans. According to a publication by DigiTimes, the company increased its production volume for the iPhone Duo by 44 percent. Initial internal projections targeted 9.7 million manufactured units across a 12-month period, but updated schedules now point to a production run of 14 million units.

TrendForce and Counterpoint forecast second-place foldable market position

Industry analysts project that Apple will capture a major share of the foldable phone market during its first year of availability. TrendForce calculations suggest Apple could ship nearly 5 million units of the iPhone Duo by 2026, securing a 24.8 percent share of the foldable smartphone segment and landing in second place behind Samsung. Counterpoint issued an even higher projection, estimating shipments of 6 million units for the device in 2026. This hardware demand also positions Apple to handle ongoing industry-wide RAM shortages that have previously forced price adjustments across the broader iPhone lineup.

Apple’s iPhone Duo hits stores with devices already hitting the black market

Frequently Asked Questions about the iPhone Duo rollout

What is the starting price of the iPhone Duo?

The base configuration of Apple’s first foldable smartphone starts at 2,339 euros.

How many units does TrendForce expect Apple to ship in 2026?

TrendForce estimates that Apple will ship approximately 5 million units of the iPhone Duo during 2026, while Counterpoint projects shipments to reach 6 million units.

iPhone Duo release is first major test for Apple's push to bring new products to market

When did the device become available to consumers?

The iPhone Duo officially released on Friday, October 23, following its initial introduction by Apple in September.

About the author: Anika Shah - Technology

MSc in Computer Science, senior reporter. Anika focuses on AI ethics, cybersecurity, and emerging hardware—frequently moderating panels at CES and Web Summit. “Anika Shah decodes tech breakthroughs and startup disruption shaping tomorrow’s digital landscape.”