ITB Berlin Celebrates 60 Years of Legacy with Anniversary Edition
From March 3 to 5, 2026, ITB Berlin will commemorate its 60th anniversary, hosting the world’s leading travel trade indicate with a special program honoring its past while looking towards the future of the tourism industry. What began in 1966 as part of an overseas import trade fair, featuring nine exhibitors from five countries and attracting 250 visitors, has evolved into a global platform with over 5,000 exhibitors ITB Berlin.
A Milestone for the Travel Industry
Under the slogan “60 Years of Legacy,” ITB Berlin 2026 will combine business, networking, content, and cultural dialogue. The event will spotlight key future travel topics and offer attendees unique experiences designed to spark emotion and create lasting memories. More details on the anniversary activities can be found at 60 years – ITB Berlin.
Community and Networking Events
The anniversary celebrations will include several community-focused events. On March 3rd at 3 p.m., ITB Berlin will host a “60-Second Cheer for the Travel Industry,” inviting all attendees to participate in a round of applause recognizing the contributions of colleagues, service staff, and everyone involved in shaping the travel sector. This event aims to be a powerful symbol of solidarity within the industry.
ITB Spätiin, a new networking venue inspired by Berlin’s iconic 24-hour corner shops, will be located in Hall 7.2c. It will serve as a central meeting place for guided tours, presentations, happy hours, and daily bingo rounds. A live tape artwork will be created on the first day, adding a creative element to the anniversary edition.
‘Cheers to 60 Years of Legacy’ After-Work Party
ITB Berlin will host an official after-work party on March 3, 2026, from 5:30 p.m. To 7 p.m. At the south entrance. Attendees can enjoy a complimentary ITB signature drink and toast to six decades of progress in the travel industry. Berlin DJ Chris Bekker will provide music for the event, offering a relaxed atmosphere for networking and celebration.
ITB Berlin Convention 2026
Running concurrently with the exhibition, the ITB Berlin Convention, a leading think tank for the tourism industry, will accept place from March 3-5. Experts will discuss trends and innovations shaping the future of travel under the motto ‘Leading Tourism into Balance’. The convention program, featuring over 400 speakers across 200 sessions and 17 theme tracks, is available online at ITB Berlin Convention 2026 programme. Sessions can be followed on-site or via live stream through the ITB Navigator, and content will be available on the ITB Berlin YouTube channel afterward.
A History of Growth and Innovation
Since its inception in 1966, ITB Berlin has grown from a small overseas import trade fair to the world’s leading travel trade show. ITB Berlin’s history highlights its evolution, including becoming an international trade fair in 1972 and being recognized for its global reputation in 1973. The event continues to adapt and innovate, representing the dynamic nature of the travel industry.