Prime Video’s “It’s Not Like That” Surpasses Expectations with 100% Rotten Tomatoes Score
Prime Video’s new eight-part family drama It’s Not Like That has swiftly become a standout in the streaming landscape, achieving a rare 100% score on Rotten Tomatoes and climbing global streaming charts with remarkable momentum. The series, which premiered on January 25, 2026, on Wonder Project’s subscription channel and launched globally on May 15, 2026, has captivated audiences with its heartfelt storytelling and strong performances.
Chart Success and Critical Acclaim
Since its release, It’s Not Like That has consistently climbed streaming charts, entering the Top 10 TV Shows on Prime Video within days of its global launch. As of May 23 and 24, 2026, the series reached No. 4 and No. 5 in five territories, while also securing a spot in Amazon Prime’s Top 10 Overall content in those regions. In the U.S., it currently ranks seventh, having entered the Top 10 on May 20, 2026.
Critics have praised the series for its nuanced exploration of love, parenthood, and friendship. Rotten Tomatoes highlights the “fantastic chemistry between lead actors Scott Foley and Erinn Hayes,” with reviewers describing the show as a “thoughtful” and “heartfelt” addition to the streaming space. The series has also been compared to beloved family dramas like Parentage, with one critic noting its “gentle, pleasant” approach to storytelling.
Plot and Creative Vision
Developed by Ian Deitchman and Kristin Robinson, the duo behind Parenting and Life As We Know It, It’s Not Like That follows Malcolm, a recently widowed pastor navigating singlehood while raising three children. His friend Lori, a newly divorced mother of two teens, forms an unexpected bond with him, exploring themes of grief, connection, and the complexities of modern relationships. The series has been lauded for its relatable characters and inclusive storytelling, with one reviewer noting its ability to “suck you into this world and invest in these characters.”
Behind the Scenes
The show’s success is rooted in its strong creative foundation. Foley, known for his role in Scrubs, and Hayes, recognized for her work in Community, bring depth to their roles, while the writing team’s focus on emotional authenticity has resonated with viewers. The series’ production, handled by Wonder Project, marks a significant step for the platform in expanding its original content lineup.
As It’s Not Like That continues to gain traction, it stands as a testament to the power of thoughtful, character-driven storytelling in the streaming era. With its critical acclaim and rising popularity, the series is poised to become a defining show of 2026.