Vogue Williams and Spencer Matthews Launch Toy-Swapping App Called Swipez
If your kids are anything like ours, you’ll have this problem too,
Vogue Williams and Spencer Matthews announced as they revealed their new business venture on the Swipez Instagram account, according to thesun.ie.
The podcaster and reality television star couple, who married in 2018 as reported by EVOKE, are building a free app designed to help parents swap outgrown toys with other families. The platform functions similarly to dating apps, matching users based on local inventory. The project was born out of their own household routines with children Theodore, seven, Gigi, five, Otto, four, and baby Remy, thesun.ie noted.
How the Free Toy Trading App Works
Users photograph unused items in seconds and upload them to the platform. Parents then browse nearby listings, swiping right on items they want and left to skip them. When both users swipe right, a match is created, allowing families to meet locally and exchange items. They don’t want more toys, they want different ones,
Spencer Matthews explained in a promotional video covered by EVOKE.
The concept aims to cut down on household clutter and reduce the financial burden of buying new items constantly. Meet SWIPEZ: swap the toys they’ve outgrown for toys other families are ready to pass on,
the couple stated in their announcement, as detailed by thesun.ie. Less spending, less clutter, more playing! The toy cycle needs a rethink.
Followers Praise New Project on Instagram
Followers and friends flooded the Instagram comment section with positive feedback following the reveal. One user called the concept an amazing idea,
while another praised the project as a fantastic modern version
of 1970s swap shops, according to thesun.ie. Another commenter highlighted the environmental benefits, noting the sustainability and the new lease of life the platform gives to durable playthings.
The announcement follows a busy period for the family, who are currently in the process of moving house, an ordeal that involves clearing out belongings for four children, EVOKE reported.