Japanese Ambassador to China Uses Social Media to Foster Ties

BEIJING – Japanese Ambassador to China Kenji Kanasugi is employing a unique approach to public diplomacy, leveraging social media to connect with the Chinese public and cultivate positive sentiment towards Japan, even amidst ongoing diplomatic tensions. Since opening a personal account on Weibo – China’s equivalent of X – in April 2024, he has gained over 255,000 followers MSN.

A Non-Traditional Diplomat

Kanasugi, who assumed his post in December 2023 Global Times, is notable for not being a “China School” diplomat – one with extensive formal training in Chinese language and culture. Despite this, he has actively engaged with Chinese culture, sharing his experiences through videos and posts on Weibo. He began posting in April 2024 The Yomiuri Shimbun.

Cultural Exchange on Weibo

The ambassador’s posts showcase his participation in Chinese cultural experiences, including sampling local delicacies like spicy and sour noodles and hotpot, and attempting traditional crafts such as lantern making. He also introduces aspects of Japanese culture and cuisine, often sharing photos of popular tourist destinations like Mt. Fuji and the Tokiwaso Manga Museum MSN.

Navigating Diplomatic Challenges

Kanasugi’s social media efforts come at a time of strained bilateral relations. Following remarks by Japanese Prime Minister Sanae Takaichi in November regarding a potential Taiwan contingency, China implemented trade restrictions and cautioned its citizens against traveling to Japan MSN. Despite a surge in negative comments on his Weibo posts after the Prime Minister’s comments, the ambassador has maintained his approach, stating that negative feedback is unavoidable and focusing on sharing his positive experiences in China MSN.

Public Diplomacy in the Digital Age

Kanasugi, who previously served as ambassador to Indonesia from 2020 to 2023 and also used Instagram to connect with locals, believes that direct communication through social media is an “effective form of public diplomacy” The Yomiuri Shimbun. The embassy team, including young Chinese staff, collaborates weekly to generate content, shooting videos featuring Kanasugi once or twice a month, primarily targeting Chinese citizens interested in Japan The Yomiuri Shimbun.

Looking Ahead

Ambassador Kanasugi’s innovative utilize of social media represents a modern approach to diplomacy, aiming to build bridges and foster understanding between Japan and China through cultural exchange and personal connection. He expressed enthusiasm for continuing to explore new experiences and challenges during his tenure The Yomiuri Shimbun.