JCDecaux France Announces New Sales, Marketing, and Progress Organization
Table of Contents
Effective January 1, 2026, JCDecaux france is implementing a new organizational structure for its Sales, Marketing, and Development teams. This change follows the October 2025 appointment of Jean Muller as General Director of Sales, Marketing and Development for the France, Belgium, Luxembourg, and israel zone.JCDecaux
Leadership Appointments
As part of the restructuring, Frédéric Marin and Hervé Soldan have been appointed as Executive Directors. Marin will lead the national sales efforts,while Soldan will oversee marketing and development initiatives.JCDecaux
Frédéric Marin – Executive Director,National Sales
Frédéric Marin will be responsible for driving sales performance across France. His role will focus on strengthening client relationships and expanding JCDecaux’s market share in the out-of-home (OOH) advertising sector.JCDecaux
Hervé Soldan – executive Director, Marketing and Development
Hervé soldan will spearhead the marketing and development strategies for JCDecaux France. This includes innovation in advertising formats, data-driven campaign optimization, and the exploration of new business opportunities.JCDecaux
strategic Rationale
The reorganization aims to enhance jcdecaux France’s responsiveness to market demands and to better serve its advertising clients. By streamlining the sales and marketing functions, the company intends to accelerate growth and solidify its position as a leader in the French OOH advertising market.JCDecaux The changes are designed to align the French operations more closely with the broader regional strategy under Jean Muller’s leadership.
About JCDecaux
JCDecaux is a global leader in out-of-home advertising, operating in over 80 countries.The company specializes in street furniture, transport advertising, and digital OOH solutions.JCDecaux
Key Takeaways
- JCDecaux France is restructuring its Sales, Marketing, and Development teams, effective January 1, 2026.
- Frédéric Marin is appointed Executive Director, National Sales.
- Hervé Soldan is appointed Executive Director, Marketing and Development.
- The reorganization is led by Jean Muller, General Director of Sales, Marketing and Development for France, Belgium, Luxembourg, and Israel.
- The changes aim to improve market responsiveness and drive growth.
Publication Date: 2025/12/17 00:48:50