Jenkin’s American Made, a burger chain specializing in American-style concepts, has expanded its presence in Spain with the opening of a new flagship location at C/ Orense 11 in Madrid. The venue, which spans over 600 square meters, represents the brand’s largest location to date and marks its sixth official establishment according to official company announcements.
Jenkin’s Expands to Madrid with Flagship Location
Jenkin’s American Made officially opened its Madrid doors in April 2024, situated at C/ Orense 11, 28020 Madrid. The company confirmed the move followed a successful appearance in the city during the previous year’s “The Champions Burger” event. The new site is the largest in the chain’s portfolio, featuring a layout designed to accommodate high volume while maintaining the “American Made” aesthetic.
Award-Winning Menu and Culinary Strategy
The chain’s growth is supported by several industry accolades. According to Jenkin’s, their “Emmy B” burger was named the Best European Burger of 2023 by The Champions Burger, following a previous title as the Best Burger in Spain in 2022. The brand utilizes a rotating menu of experimental creations and permanent staples, often incorporating artisanal breads and specialized cheeses.
Recent menu innovations developed for the “Campeonato de Hamburguesas” include:
- Golden Crunch: Features 180g of beef, 24-month cured gouda cheese, and a potato and gouda crunch.
- Green Devil: A long-fermentation potato bun with gorgonzola cheese and guanciale.
- Gravy-T: Incorporates a meat juice gravy and Savel cheese from Airas Moniz.
- Pepper King: Features provolone cheese and three-pepper glazed bacon.
- Dragon Bun: Uses a mantou bun with Korean pork ribs and Peking mayo.
Operational Growth and Research
Beyond the Madrid expansion, the company recently opened a location in the San Valero area of the Reino de Valencia on March 13. To maintain its product pipeline, Jenkin’s conducts “On the Road” research trips. Recent excursions to London focused on analyzing concepts from establishments such as Red Dog Saloon, Burger and Beyond, and Flat Iron to refine their steakhouse and urban burger offerings.
Jenkin’s Location and Achievement Summary
| Metric/Location | Detail |
|---|---|
| Madrid Address | C/ Orense 11, 28020 Madrid |
| Total Locations | 6 |
| Flagship Size | 600+ Square Meters |
| Major Award | Best European Burger 2023 (The Champions Burger) |