Jennifer Lawrence Launches Haircare Brand mes° Following Post-Pregnancy Surgery Disclosure
Oscar-winning actor Jennifer Lawrence has launched a new haircare brand named mes° after completing a three-year development process, coinciding with public disclosures about her post-pregnancy cosmetic procedures. The 36-year-old Oscar winner detailed her beauty decisions and business venture in profiles published by The Cut and The New Yorker.
Lawrence and her husband, art dealer Cooke Maroney, married in October 2019 and share two sons, Cy, born in 2022, and a younger son born in 2025. Discussing her postpartum recovery in an October 27, 2025, interview with Jia Tolentino for The New Yorker, Lawrence stated that her body changed significantly after her second child. “Second one, nothing bounced back,” she said, confirming she followed through with planned breast surgery. She noted that while upcoming nude scene commitments for her acting work added urgency to the timeline, she likely would have chosen the procedure regardless.
Cosmetic Procedures and Screen Performance Cautions
Lawrence’s approach to facial treatments balances personal aesthetic goals with the demands of her film career. In a September 3, 2026, interview with Vogue, she explained that she uses small amounts of Botox while avoiding treatments that restrict facial movement needed for her on-screen performances. Regarding a future facelift, she told The New Yorker, “No, but, believe me, I’m gonna!”
Her experimentation with cosmetic options remains selective. She evaluated buccal fat removal but concluded the resulting change would appear too noticeable. Facial fat transfers also prompted caution, as she prefers to observe other people’s outcomes before considering the procedure for herself, while radiofrequency facials were among the treatments she said she enjoyed.
Development and Launch of mes° Haircare Products
The actor’s entry into the beauty industry stems from lifelong experiences managing thick, curly hair that required weekly salon detangling sessions in her childhood home of Kentucky. Movie roles introduced further hair damage, including four color changes in a single day for an X-Men screen test and subsequent damage during The Hunger Games: Catching Fire that resulted in a pixie cut in 2013.
Seeking alternatives to reduce heat styling, Lawrence contacted biotechnology company Arcaea founder Jasmina Aganovic in 2023 after watching a TED Talk. The resulting brand, mes°—pronounced “mess”—launched with three debut items listed on its website: the Multitask Repair Mask, Off-Duty Restyling Serum, and Good Roots Volume Mist.
Product testing involved rigorous personal trials. Lawrence sent the restyling serum back to the laboratory nearly 150 times, according to The Cut, and participated in bottle design, logo creation, and scent-training classes. Some domestic experiments faced household resistance; after she left an unscented version of the repair mask in her hair for four days, Maroney intervened. “If you don’t wash your hair, you have to get a hotel room,” she recalled him telling her.
Frequently Asked Questions About Jennifer Lawrence’s Brand and Beauty Plans
What products are currently available in the mes° haircare collection?
The debut collection features three specific items listed on the brand’s official website: the Multitask Repair Mask, the Off-Duty Restyling Serum, and the Good Roots Volume Mist.
How did Jennifer Lawrence connect with the creators of mes°?
Lawrence contacted Jasmina Aganovic, founder of the biotechnology company Arcaea, in 2023 after watching Aganovic’s TED Talk.
When did Jennifer Lawrence and Cooke Maroney marry?
The couple was married in October 2019 and currently have two sons, Cy, born in 2022, and a second son born in 2025.
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