JLL Markets the East Coast Grocery Portfolio: High-Performing Retail Assets

JLL has announced the opportunity for investors to acquire the East Coast Grocery Portfolio, a strategic collection of seven retail properties. This portfolio features high-performing grocers located in high-growth markets with significant barriers to entry, offering a substantial footprint of over 550,000 square feet of retail space across four states: Georgia, South Carolina, Virginia, and New Jersey ([JLL](https://invest.jll.com/ph/en/listings/retail/the-east-coast-grocery-portfolio)).

Spotlight on The Plaza at Carolina Forest

A key asset within this portfolio is The Plaza at Carolina Forest, located at 3735 Renee Drive in Myrtle Beach, South Carolina ([LoopNet](https://www.loopnet.com/Listing/3735-Renee-Dr-Myrtle-Beach-SC/19856345/)). This Kroger-anchored center is designed to serve both the local residential population and the significant tourist traffic associated with the region.

Strategic Location and Traffic

The center is situated at the entrance of the master-planned Carolina Forest community, providing a mix of residential and school-based daytime traffic. It sits at the intersection of Carolina Forest Boulevard and Hwy 501—regarded as Myrtle Beach’s gateway—which sees an average annual daily traffic (AADT) count of 50,700 ([TenantBase](https://www.tenantbase.com/us/building/180345)). The property is located six miles northwest of Downtown Myrtle Beach, an area that attracts over 14.6 million visitors annually ([TenantBase](https://www.tenantbase.com/us/building/180345)).

Property Specifications

• Total Shopping Center Size: 141,165 SF ([TenantBase](https://www.tenantbase.com/us/building/180345))
• Anchor Tenant: Kroger ([LoopNet](https://www.loopnet.com/Listing/3735-Renee-Dr-Myrtle-Beach-SC/19856345/))
• Tenant Mix: A combination of national and local retailers and service providers ([TenantBase](https://www.tenantbase.com/us/building/180345))
• Availability: There is currently an available office space of 4,000 SF (Suite 8) with negotiable monthly rent ([TenantBase](https://www.tenantbase.com/us/building/180345))

Portfolio Overview and Market Reach

The East Coast Grocery Portfolio is curated to provide investors with stability through essential-service retail. In addition to the South Carolina asset, the portfolio includes Kroger Plaza in Virginia Beach ([JLL Offering Summary](https://res.cloudinary.com/jll-global-cmg/image/upload/v1759941975/Prod/DealX/Doc/83dc7c31-18d6-44b7-806f-d27057ef3cff/JLL___East_Coast_Grocery_Portfolio___Offering_Summary.pdf)). The 2025 population estimate for the Kroger Plaza area is 5,008 ([JLL Offering Summary](https://res.cloudinary.com/jll-global-cmg/image/upload/v1759941975/Prod/DealX/Doc/83dc7c31-18d6-44b7-806f-d27057ef3cff/JLL___East_Coast_Grocery_Portfolio___Offering_Summary.pdf)).

Key Takeaways for Investors

• Diversification: Assets spread across four states (GA, SC, VA, NJ).
• Scale: Over 550,000 SF of high-performing retail assets.
• Stability: Anchor tenants like Kroger provide consistent traffic and revenue streams.
• Growth: Located in high-growth markets with significant barriers to entry.

Frequently Asked Questions

What states are included in the East Coast Grocery Portfolio?

The portfolio includes properties in Georgia, South Carolina, Virginia, and New Jersey ([JLL](https://invest.jll.com/ph/en/listings/retail/the-east-coast-grocery-portfolio)).

Where is The Plaza at Carolina Forest located?

It is located at 3735 Renee Drive, Myrtle Beach, SC 29579, at the intersection of Carolina Forest Boulevard and Hwy 501 ([TenantBase](https://www.tenantbase.com/us/building/180345)).

Who is the anchor tenant for The Plaza at Carolina Forest?

The center is anchored by Kroger ([LoopNet](https://www.loopnet.com/Listing/3735-Renee-Dr-Myrtle-Beach-SC/19856345/)).